This course offers a comprehensive study in marketing, enterprise, innovation, finance and management. The course blends a traditional Business degree with an industry-focused approach to best set you up for success upon graduating.
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Whether you want to run your own company, build a brand for a start-up, manage a sports team or something else entirely, our Bachelor of Business will give you the knowledge, skills and competitive edge to get there.
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We actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success.
COURSE
STRUCTURE
CRICOS Course Code: 080556A
2 YRS
Duration
24
No. of units
Next intake
ON-CAMPUS OR ONLINE
Delivery Mode
100%
Fee-Help funded
FAST-TRACKED 2-YEARS | 4 UNITS PER TRIMESTER | 24 UNITS | 6 TRIMESTERS
19 CORE UNITS | 3 SPECIALISATION UNITS | 2 ELECTIVE UNITS
1
YEAR 1
UNIT 1
T1
UNIT 2
UNIT 3
UNIT 4
Level 100
Elective
T2
Level 100
Specialisation
T3
Core
Enterprise + Innovation 2
Core (Option)
YEAR 2
UNIT 1
T1
Core
Applied Business Finance
UNIT 2
UNIT 3
Level 200
Elective
UNIT 4
Level 200
Specialisation
T2
Core
Core
Level 300
Specialisation
T3
2
SPECIALISATIONS
[CHOOSE 1 STREAM]
SPORTS + MEDIA MANAGEMENT
Sales + Negotiations
Sports Management
Social + Digital Media Strategy
100
200
300
DIGITAL MARKETING
Introduction to Digital Media
Integrated Marketing Communications
Social + Digital Media Strategy
100
200
300
ELECTIVES
App Development
CREATIVE TECH
LEVEL
Introduction to the Internet + Web Development
DIGITAL DESIGN
Introduction to Digital Design
DIGITAL MARKETING
Introduction to Digital + Social Media Marketing
SPORTS + MEDIA
Introduction to
Sports Culture
100
Introduction to Programming
Introduction to Digital Photography + Video
Production
(On-campus only)
Introduction to Digital Photography
Sales + Negotiations
LEVEL
200
Design Thinking + User
Centred Design
Art Direction + Design
Integrated Marekting Communications
Sports Management
Interaction Design
(On-campus only)
The Marketing Plan
Sports Marketing + Media
INDUSTRY EXTRAS
ICAT offers a range of extra-curricular classes and activities to ensure students get a broad understanding of their relative industry.
Our additional offering includes Augmented Reality short courses, unlimited Internship and Events Experience, as well as Industry Guest Speakers and Excursions.
