Courses

Diploma of Advertising

Bring your big ideas to work

Katrina Fowler | AdNews X Macleay College

Screenshot 2016-07-05 16.23.53

Katrina Fowler is a copywriter at Southern Cross Austereo and a Macleay College alumni. Katrina landed her role after completing her internship and has gone on to be one of Austereos most awarded copywriters. Read More

Construction work to constructing copy #MADEATMACLEAY

eciaschetti-bookfinal-1

From construction work to constructing copy. Ernie Ciaschetti has come a long way in a few short years, leaving the construction sites for the offices of Saatchi & Saatch as he found a love for writing. Read More

  • Overview

    Get a head-start on a successful (and fun) job in Advertising

    Get a great job in the highly sought-after world of advertising after only 12 months of study.

    Career paths in advertising include:

    • Social Media Coordinator
    • Account Manager
    • Art Director
    • Copywriter
    • Media Planner
    • Brand Strategist
    • Agency Producer
    • Content Producer
    • Marketing Coordinator

    Click here to see what our recent advertising graduates are up to!

    What you will learn in our Advertising Course

    Our highly regarded Diploma of Advertising is a practical course for those wanting to step into a successful career in the advertising industry. The foundation course offers school leavers a great overview of the exciting new job opportunities in the whole of the advertising industry (including roles on social media and media production).  It also offers students who have previously studied marketing, graphic design, psychology or writing an opportunity to specialise their skills and launch their advertising careers.

    This advertising course covers all aspects of contemporary advertising across three major areas: creative problem-solving and digital production, account management and media planning, and market research and marketing.

    You’ll learn how Advertising agencies and other affiliated creative businesses are structured and run. You’ll gain project-based experience in the creative process, the production requirements for print, broadcast and social media, and in marketing and media. To round out your studies you’ll also be given working knowledge about financial, legal and ethical issues relevant to the industry.

    Valuable real-world experience

    During your final trimester of the advertising diploma, you’ll put your knowledge into practice through our industry recognised internship placement program. Here you’ll gain hands-on work experience, develop your own list of professional contacts and be completely job-savvy before you’ve even graduated.

    At the end of the year you’ll have a full portfolio of work including print ads, radio and television commercials, social media projects and marketing and media reports.

    You’ll be in the best possible position to get that dream job in advertising right after graduation – all in just one year. Or if you would like to go on to further studies, the diploma of advertising has pathway options to a number of Bachelor degrees.

    See creative work from current advertising students here

    Check out the Advertising Student Blog ADBARE here

  • Details

    Course Code DipAdv
    Course Duration 1 year Full-Time – equates to 3 days per week at Macleay College, 12 to 16 hours face to face with your teachers. 4 units per trimester.

    2 years Part-Time – equates to 1-2 days per week at Macleay College, 6 to 12 hours face to face with your teachers. 2-3 units per trimester.

    Location Sydney Campus or Melbourne Campus
    2016 Start Dates
    2017 Start Dates
    Sept 19
    Feb 6, May 29, Sept 18
    University Pathways Macleay College- Bachelor of Advertising & Media
    Diploma of Advertising graduates can articulate into the Bachelor of Advertising & Media degree dependent on results.

    Course Units

    COGNITIVE STREAM TRIMESTER 1
    4 UNITS
    TRIMESTER 2
    4 UNITS
    TRIMESTER 3
    4 UNITS
    Knowledge Integration
    Integrating knowledge and skills cognate to discipline
    Marketing Fundamentals
    Introduction to Marketing
    Consumer Psychology & Behaviour
    Media in Advertising
    Understanding the Target Consumer
    The Media Landscape
    Strategic Media Planning & Buying
    The Marketing Plan
    Understanding & Preparing a Marketing Plan
    Technical Mastery
    Focus on development of technical knowledge and skills
    Digital Design
    Computer Skills
    Design Basics
    Intro to Web Portfolio
    Copywriting & Radio
    Copywriting Headlines & Body copy
    Radio Scriptwriting & Production
    Video Production
    Advertising Video Production
    Filming & Editing
    Creativity & Collaboration
    Project based learning combining integrated knowledge and technical skills; collaboration with other disciplines
    Creative Process
    Developing Creative Ideas
    The Creative Brief
    How to Create a Print Ad
    Campaign Thinking
    Campaign Thinking from Print to TV
    Developing Ideas for A/V Advertising
    Storytelling, storyboarding and animatics
    Social Media Advertising
    Social Media & Brand Strategy, Online & Viral Advertising
    Cross-Media solutions
    Industry Awareness
    Preparation of industry knowledge and skills
    Professional Practice
    Internal Agency Roles & Structures
    Account Management
    Project Management
    Presentation Skills
    The Business of Advertising
    Business & Financial Structures
    Media Law for Advertising
    Copyright, IP & Contracts
    Internship
    On-Site Agency Internship
    Digital Portfolio Workshop

    Unit Descriptions

    TRIMESTER 1
    Creative Process
    This unit introduces students to the strategic and creative processes practiced within the advertising industry. Projects require students to understand the creative briefing process, develop creative ideas, then use implementation skills to develop and visualise communication solutions for print media such as ads, posters, magazines and outdoor. The unit investigates semiotics, symbolism and visual language in advertising.
    Marketing Fundamentals
    This unit introduces students to fundamental concepts of marketing, how marketers respond to various aspects of consumer behaviour and psychology. Marketing is a crucial and overriding activity in the relationship between business and advertising.  In this unit students will look at the philosophy of marketing, which is the merit of adopting a customer-oriented perspective to the running of a business and how this relates to advertising. They will also look at the variety of activities that marketers engage in such as segmenting markets, targeting customers, building brands, selling and developing promotional campaigns. The unit presents its content through lectures, tutorials and workshop style activities.
    Digital Design
    This unit provides theoretical knowledge and practical skills in order to create digital artwork, presentations and pre-press production for print and online advertising. Students learn to use industry standard production software: Adobe Creative Suite (Photoshop, Illustrator, InDesign & Acrobat), and basic design and art direction skills using form, colour, typography and layout to compose posters, brochures, advertisements and presentations. In addition, students will set up their own blog using the program WordPress to document their portfolio of work.
    Professional Practice
    This unit introduces students to the job roles, personnel structures, workflow processes and business models of modern advertising agencies. It also introduces them to basic skills in project management and financial planning. Students will learn how to present various projects within the range of advertising activity and how to develop a narrative and presentation skills that enhance the presentation content. In addition students will learn how to present themselves for internship roles with a resumé and cover letter.

     

    TRIMESTER 2
    The Business of Advertising
    This unit delivers students an understanding of the legal and regulatory frameworks that inform professional advertising practice. It explores the impact that social, cultural and ethical considerations have on the practice of advertising. Equally the unit examines business practice in advertising, including business structures, operating processes and external business relationships. It offers both theoretical and practical experiences in line with the current professional standards and industry requirements.
    Copywriting and Radio
    This unit introduces students to the combination of strategic, creative and ideation processes with particular emphasis on the written component of advertising. The unit is delivered in two halves – the first 6-weeks focuses on copywriting for both traditional media (press, print, outdoor, direct mail) and non-traditional media (web, social media, SMS, events, gaming, product placement); and the second 6-weeks on scriptwriting and directing for radio commercials.
    Campaign Thinking
    This subject introduces students to the strategic and creative processes practiced within the advertising industry. Students will be instructed to understand the creative briefing process, develop their own creative brief, develop creative strategies and ideas based on the Unique Selling Proposition (USP), then visualize communication solutions for print media such as ads, posters, magazine and outdoor advertising. This unit also introduces students to the role and function of the Art Director in advertising.
    Media in Advertising
    This unit defines various media channels and examines how these are used by the advertising profession to deliver strategic communication messaging that effectively resonates with target consumers. Further, it explains how research can define target consumer groups and provide media professionals with deep insights into the target’s relationship with brands and communication platforms that can be used to develop a media scheduling plan. It also examines the inter-agency relationships between communications strategy, media planning and investment, and explores the job opportunities within these areas.

     

    TRIMESTER 3
    Social Media Advertising
    This unit focuses on the creative process, development and implementation of non-traditional cross-media and online advertising solutions. It looks at how creative ideas can be applied to a combination of new media formats including: Online, Social, Experiential Events, Mobile and PR to create social media campaigns. It also explains brand strategy, testimonial style advertising and the viral effect. The unit examines the rapidly growing role social media plays in developing advertising and media campaigns by requiring students to devise creative solutions and presentations. Students will also investigate the analytical and data measurement component of advertising in social media.
    The Marketing Plan
    This unit provides students with the knowledge and skills necessary to develop a strategic marketing plan for a nominated organisation. It will first provide an opportunity for students to familiarise themselves with an organisation, its products and its markets. From there, students will develop a comprehensive marketing plan for a new or extended product for the organisation. The unit also looks at the metrics deployed to measure the effectiveness of marketing strategies. Students will also implement a creative or account management advertising solution based on the presented marketing plan.
    Video Production
    This unit introduces students to the production process of making advertising videos and films for TV, cinema and online. It covers the roles and processes in pre-production (director’s treatment, storyboard, location research, casting, styling, music, voice-over, graphics), production scheduling and budgeting. It also gives students understanding and practical hands-on experience with the production skills involved in filming and editing an advertising film.
    Advertising Internship
    The advertising internship unit prepares students to adopt a mature, informed and confident stance toward the world of work and those inhabiting it. They will learn the value of planning and preparation, and its effect on their initial job search and subsequent career progression. The unit also assists students in producing an online portfolio and blog of professional activities, as well and relevant documentation (resumé, cover letter and portfolio of work) and interview experience needed when applying for professional employment in advertising.
  • Course Fees

    Macleay College’s Diploma of Advertising is run over three trimesters (one year). Students can start in February, May or September. Fees are charged on a per unit basis and there are 12 units.

    DOMESTIC STUDENTS
    Start course in 2016: $27,600 ($2,300 per unit)
    Start course in 2017: $28,800 ($2,400 per unit)

    INTERNATIONAL STUDENTS
    Start course in 2016: $33,120 ($2,760 per unit)
    Start course in 2017: $34,560 ($2,880 per unit)

    For more information on course fees please click here.

    The fees for this course can be paid in three different ways:

    1. FEE-HELP

    Macleay College is an approved higher education provider for FEE-HELP, the government loan scheme that assists eligible students to pay their tuition fees. To be eligible for FEE-HELP, you must:

    • be an Australian Citizen or hold a permanent humanitarian visa with approved residency for the duration of the course;
    • submit a completed Request for FEE-HELP Assistance Form;
    • not have already exceeded the FEE-HELP limit of $93,204 through previous study.

    2. Full Upfront Payments

    Full fee-paying students can pay upfront via Eftpos, Direct Deposit or Credit Card. The payment must be made by the Census Date of any particular trimester.

    3. Partial Upfront Payments

    You are welcome to pay a portion of your fees upfront and defer the remaining amount through FEE-HELP.

    Downloads

  • Entry Requirements

    ENTRY REQUIREMENTS

    Entry into Macleay College courses is by interview. Students must have completed their HSC, VCE or equivalent Australian senior secondary certificate, or have relevant industry work experience.

    Below are the required entry details for Domestic and International students. If you have any questions please contact our student admissions team here.

    DOMESTIC STUDENTS

    Admission to the Diploma of Advertising is open to Australian citizens and permanent residents who fulfil these requirements:

    • Under 20 years of age at Course Start Date? You’ll need to provide evidence you have completed Year 12. You’ll also need to do an interview at the college. If you’re still at school, you can go through the application process now and provide your Year 12 certificate when it is released.
    • 20 years or older at Course Start Date? Entry is by interview and is based on professional experience as well as suitability to the course.

    INTERNATIONAL STUDENTS

    Admission to the Diploma of Advertising is open to International Students who meet these requirements:

    • Under 20 years of age at Course Start Date? You’ll need to provide evidence of your high school qualification (final year of school) with suitable marks; OR evidence of higher education study.
    • 20 years or older at Course Start Date? You’ll need to provide evidence of overseas higher education study – in progress or already completed; OR professional work experience in a relevant field.
    • English language proficiency. All international students need to provide evidence of English language proficiency. This course requires IELTS 6.0 with no individual score below 6.0; OR evidence of equivalent English language qualification; OR a completed relevant higher education course in English of similar standard.

    Once you have submitted your online application, you will be required to undertake an interview with a Macleay College representative (face-to-face or via Skype).

    You can find more details about the application process here

  • Course Guide

    Please complete the form below to gain access to the Macleay College Course Guides.

    • This field is for validation purposes and should be left unchanged.

    Macleay Course Guide
    Please download your PDF file below.

    Download the Course Guide

Overview
Details
Course Fees
Entry Requirements
Course Guide

Get a head-start on a successful (and fun) job in Advertising

Get a great job in the highly sought-after world of advertising after only 12 months of study.

Career paths in advertising include:

  • Social Media Coordinator
  • Account Manager
  • Art Director
  • Copywriter
  • Media Planner
  • Brand Strategist
  • Agency Producer
  • Content Producer
  • Marketing Coordinator

Click here to see what our recent advertising graduates are up to!

What you will learn in our Advertising Course

Our highly regarded Diploma of Advertising is a practical course for those wanting to step into a successful career in the advertising industry. The foundation course offers school leavers a great overview of the exciting new job opportunities in the whole of the advertising industry (including roles on social media and media production).  It also offers students who have previously studied marketing, graphic design, psychology or writing an opportunity to specialise their skills and launch their advertising careers.

This advertising course covers all aspects of contemporary advertising across three major areas: creative problem-solving and digital production, account management and media planning, and market research and marketing.

You’ll learn how Advertising agencies and other affiliated creative businesses are structured and run. You’ll gain project-based experience in the creative process, the production requirements for print, broadcast and social media, and in marketing and media. To round out your studies you’ll also be given working knowledge about financial, legal and ethical issues relevant to the industry.

Valuable real-world experience

During your final trimester of the advertising diploma, you’ll put your knowledge into practice through our industry recognised internship placement program. Here you’ll gain hands-on work experience, develop your own list of professional contacts and be completely job-savvy before you’ve even graduated.

At the end of the year you’ll have a full portfolio of work including print ads, radio and television commercials, social media projects and marketing and media reports.

You’ll be in the best possible position to get that dream job in advertising right after graduation – all in just one year. Or if you would like to go on to further studies, the diploma of advertising has pathway options to a number of Bachelor degrees.

See creative work from current advertising students here

Check out the Advertising Student Blog ADBARE here

Course Code DipAdv
Course Duration 1 year Full-Time – equates to 3 days per week at Macleay College, 12 to 16 hours face to face with your teachers. 4 units per trimester.

2 years Part-Time – equates to 1-2 days per week at Macleay College, 6 to 12 hours face to face with your teachers. 2-3 units per trimester.

Location Sydney Campus or Melbourne Campus
2016 Start Dates
2017 Start Dates
Sept 19
Feb 6, May 29, Sept 18
University Pathways Macleay College- Bachelor of Advertising & Media
Diploma of Advertising graduates can articulate into the Bachelor of Advertising & Media degree dependent on results.

Course Units

COGNITIVE STREAM TRIMESTER 1
4 UNITS
TRIMESTER 2
4 UNITS
TRIMESTER 3
4 UNITS
Knowledge Integration
Integrating knowledge and skills cognate to discipline
Marketing Fundamentals
Introduction to Marketing
Consumer Psychology & Behaviour
Media in Advertising
Understanding the Target Consumer
The Media Landscape
Strategic Media Planning & Buying
The Marketing Plan
Understanding & Preparing a Marketing Plan
Technical Mastery
Focus on development of technical knowledge and skills
Digital Design
Computer Skills
Design Basics
Intro to Web Portfolio
Copywriting & Radio
Copywriting Headlines & Body copy
Radio Scriptwriting & Production
Video Production
Advertising Video Production
Filming & Editing
Creativity & Collaboration
Project based learning combining integrated knowledge and technical skills; collaboration with other disciplines
Creative Process
Developing Creative Ideas
The Creative Brief
How to Create a Print Ad
Campaign Thinking
Campaign Thinking from Print to TV
Developing Ideas for A/V Advertising
Storytelling, storyboarding and animatics
Social Media Advertising
Social Media & Brand Strategy, Online & Viral Advertising
Cross-Media solutions
Industry Awareness
Preparation of industry knowledge and skills
Professional Practice
Internal Agency Roles & Structures
Account Management
Project Management
Presentation Skills
The Business of Advertising
Business & Financial Structures
Media Law for Advertising
Copyright, IP & Contracts
Internship
On-Site Agency Internship
Digital Portfolio Workshop

Unit Descriptions

TRIMESTER 1
Creative Process
This unit introduces students to the strategic and creative processes practiced within the advertising industry. Projects require students to understand the creative briefing process, develop creative ideas, then use implementation skills to develop and visualise communication solutions for print media such as ads, posters, magazines and outdoor. The unit investigates semiotics, symbolism and visual language in advertising.
Marketing Fundamentals
This unit introduces students to fundamental concepts of marketing, how marketers respond to various aspects of consumer behaviour and psychology. Marketing is a crucial and overriding activity in the relationship between business and advertising.  In this unit students will look at the philosophy of marketing, which is the merit of adopting a customer-oriented perspective to the running of a business and how this relates to advertising. They will also look at the variety of activities that marketers engage in such as segmenting markets, targeting customers, building brands, selling and developing promotional campaigns. The unit presents its content through lectures, tutorials and workshop style activities.
Digital Design
This unit provides theoretical knowledge and practical skills in order to create digital artwork, presentations and pre-press production for print and online advertising. Students learn to use industry standard production software: Adobe Creative Suite (Photoshop, Illustrator, InDesign & Acrobat), and basic design and art direction skills using form, colour, typography and layout to compose posters, brochures, advertisements and presentations. In addition, students will set up their own blog using the program WordPress to document their portfolio of work.
Professional Practice
This unit introduces students to the job roles, personnel structures, workflow processes and business models of modern advertising agencies. It also introduces them to basic skills in project management and financial planning. Students will learn how to present various projects within the range of advertising activity and how to develop a narrative and presentation skills that enhance the presentation content. In addition students will learn how to present themselves for internship roles with a resumé and cover letter.

 

TRIMESTER 2
The Business of Advertising
This unit delivers students an understanding of the legal and regulatory frameworks that inform professional advertising practice. It explores the impact that social, cultural and ethical considerations have on the practice of advertising. Equally the unit examines business practice in advertising, including business structures, operating processes and external business relationships. It offers both theoretical and practical experiences in line with the current professional standards and industry requirements.
Copywriting and Radio
This unit introduces students to the combination of strategic, creative and ideation processes with particular emphasis on the written component of advertising. The unit is delivered in two halves – the first 6-weeks focuses on copywriting for both traditional media (press, print, outdoor, direct mail) and non-traditional media (web, social media, SMS, events, gaming, product placement); and the second 6-weeks on scriptwriting and directing for radio commercials.
Campaign Thinking
This subject introduces students to the strategic and creative processes practiced within the advertising industry. Students will be instructed to understand the creative briefing process, develop their own creative brief, develop creative strategies and ideas based on the Unique Selling Proposition (USP), then visualize communication solutions for print media such as ads, posters, magazine and outdoor advertising. This unit also introduces students to the role and function of the Art Director in advertising.
Media in Advertising
This unit defines various media channels and examines how these are used by the advertising profession to deliver strategic communication messaging that effectively resonates with target consumers. Further, it explains how research can define target consumer groups and provide media professionals with deep insights into the target’s relationship with brands and communication platforms that can be used to develop a media scheduling plan. It also examines the inter-agency relationships between communications strategy, media planning and investment, and explores the job opportunities within these areas.

 

TRIMESTER 3
Social Media Advertising
This unit focuses on the creative process, development and implementation of non-traditional cross-media and online advertising solutions. It looks at how creative ideas can be applied to a combination of new media formats including: Online, Social, Experiential Events, Mobile and PR to create social media campaigns. It also explains brand strategy, testimonial style advertising and the viral effect. The unit examines the rapidly growing role social media plays in developing advertising and media campaigns by requiring students to devise creative solutions and presentations. Students will also investigate the analytical and data measurement component of advertising in social media.
The Marketing Plan
This unit provides students with the knowledge and skills necessary to develop a strategic marketing plan for a nominated organisation. It will first provide an opportunity for students to familiarise themselves with an organisation, its products and its markets. From there, students will develop a comprehensive marketing plan for a new or extended product for the organisation. The unit also looks at the metrics deployed to measure the effectiveness of marketing strategies. Students will also implement a creative or account management advertising solution based on the presented marketing plan.
Video Production
This unit introduces students to the production process of making advertising videos and films for TV, cinema and online. It covers the roles and processes in pre-production (director’s treatment, storyboard, location research, casting, styling, music, voice-over, graphics), production scheduling and budgeting. It also gives students understanding and practical hands-on experience with the production skills involved in filming and editing an advertising film.
Advertising Internship
The advertising internship unit prepares students to adopt a mature, informed and confident stance toward the world of work and those inhabiting it. They will learn the value of planning and preparation, and its effect on their initial job search and subsequent career progression. The unit also assists students in producing an online portfolio and blog of professional activities, as well and relevant documentation (resumé, cover letter and portfolio of work) and interview experience needed when applying for professional employment in advertising.

Macleay College’s Diploma of Advertising is run over three trimesters (one year). Students can start in February, May or September. Fees are charged on a per unit basis and there are 12 units.

DOMESTIC STUDENTS
Start course in 2016: $27,600 ($2,300 per unit)
Start course in 2017: $28,800 ($2,400 per unit)

INTERNATIONAL STUDENTS
Start course in 2016: $33,120 ($2,760 per unit)
Start course in 2017: $34,560 ($2,880 per unit)

For more information on course fees please click here.

The fees for this course can be paid in three different ways:

1. FEE-HELP

Macleay College is an approved higher education provider for FEE-HELP, the government loan scheme that assists eligible students to pay their tuition fees. To be eligible for FEE-HELP, you must:

• be an Australian Citizen or hold a permanent humanitarian visa with approved residency for the duration of the course;
• submit a completed Request for FEE-HELP Assistance Form;
• not have already exceeded the FEE-HELP limit of $93,204 through previous study.

2. Full Upfront Payments

Full fee-paying students can pay upfront via Eftpos, Direct Deposit or Credit Card. The payment must be made by the Census Date of any particular trimester.

3. Partial Upfront Payments

You are welcome to pay a portion of your fees upfront and defer the remaining amount through FEE-HELP.

Downloads

ENTRY REQUIREMENTS

Entry into Macleay College courses is by interview. Students must have completed their HSC, VCE or equivalent Australian senior secondary certificate, or have relevant industry work experience.

Below are the required entry details for Domestic and International students. If you have any questions please contact our student admissions team here.

DOMESTIC STUDENTS

Admission to the Diploma of Advertising is open to Australian citizens and permanent residents who fulfil these requirements:

  • Under 20 years of age at Course Start Date? You’ll need to provide evidence you have completed Year 12. You’ll also need to do an interview at the college. If you’re still at school, you can go through the application process now and provide your Year 12 certificate when it is released.
  • 20 years or older at Course Start Date? Entry is by interview and is based on professional experience as well as suitability to the course.

INTERNATIONAL STUDENTS

Admission to the Diploma of Advertising is open to International Students who meet these requirements:

  • Under 20 years of age at Course Start Date? You’ll need to provide evidence of your high school qualification (final year of school) with suitable marks; OR evidence of higher education study.
  • 20 years or older at Course Start Date? You’ll need to provide evidence of overseas higher education study – in progress or already completed; OR professional work experience in a relevant field.
  • English language proficiency. All international students need to provide evidence of English language proficiency. This course requires IELTS 6.0 with no individual score below 6.0; OR evidence of equivalent English language qualification; OR a completed relevant higher education course in English of similar standard.

Once you have submitted your online application, you will be required to undertake an interview with a Macleay College representative (face-to-face or via Skype).

You can find more details about the application process here

Please complete the form below to gain access to the Macleay College Course Guides.

  • This field is for validation purposes and should be left unchanged.

Macleay Course Guide
Please download your PDF file below.

Download the Course Guide

Katrina Fowler | AdNews X Macleay College

Screenshot 2016-07-05 16.23.53

Katrina Fowler is a copywriter at Southern Cross Austereo and a Macleay College alumni. Katrina landed her role after completing her internship and has gone on to be one of Austereos most awarded copywriters. Read More

Construction work to constructing copy #MADEATMACLEAY

eciaschetti-bookfinal-1

From construction work to constructing copy. Ernie Ciaschetti has come a long way in a few short years, leaving the construction sites for the offices of Saatchi & Saatch as he found a love for writing. Read More