Jane is Head of the Business Faculty at Macleay College. She has extensive experience in the area of entrepreneurship, and a passion for encouraging students to explore their own entrepreneurial potential. Previously, Jane has taught at undergraduate and post-graduate levels, as well as working with community-based training programmes. Jane is a published author on the topic of female entrepreneurship, and is particularly interested in small firm growth, immigrant entrepreneurship and youth entrepreneurship. She previously worked as a business consultant for Tipperary North County Enterprise Boards in Ireland. Jane completed her Doctorate in 2013 and also holds a Masters of Business Studies in Entrepreneurship Management.
BACHELOR OF BUSINESSfind out more
Our Bachelor of Business will provide you with a broad business education. Graduates will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Students will also do an internship with a real business that gives them the confidence and skills to rub shoulders with the high-flyers at the top end of town, or start their own business.
On completion of this course you will have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired in this business course will form a strong foundation for both new product/service development and the launch of a new venture.
The Bachelor of Business will teach you the process of transforming creative ideas into a commercially viable business. The course focuses on enterprise, creativity and innovation in small and medium size enterprises.
There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and entrepreneurship and small business-related projects which stimulate innovative thinking and more effectively develop the student’s potential.
In addition, external speakers challenge participants’ thinking and provide a readymade network of contacts for future personal and business development opportunities.
Specialise in Entrepreneurship, Event Management, Public Relations, Sports Business, Travel & Tourism or Marketing.
CRICOS CODE 080556A
Full Time2 Years
Part Time4 Years
|FOUNDATIONS OF MARKETINGThis unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.|
|BUSINESS COMMUNICATIONSThis unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy with particular reference to the Australian context.|
|BUSINESS FUNDAMENTALSEffective management happens at three levels within the organisation –organisational management, people management and self-management. When all three align to plan, manage, lead and control, the organisation’s activity becomes focused on achieving the right objectives in the most appropriate way. This unit provides students with an insight into what management does and how it works effectively within an organisation.|
|SPECIALIST SUBJECT 1|
|CONSUMER BEHAVIOURin their decision-making process, and helps students understand what shapes these influences by looking at internal factors of perception, personality and attitudes, as well as the external factors of culture, social class, age and lifestyle. Students undertaking this unit are encouraged to critically appraise their own buying behaviour. The delivery of the unit will incorporate a range of teaching and learning strategies including: face-to-face lectures, tutorials, workshops, class discussions, student presentations, independent student research and blended learning.|
|DIGITAL BUSINESS COMMUNICATIONSStudents will explore the exciting and changing world of digital communications, learning key tactics and tools for arising business opportunities. The unit covers the frameworks that underpin digital communications and students will learn what drives increased use of social networks for business marketing success. Understand the elements of a website and how this meets the needs of an organisation and delivers information to end users.|
|INTRODUCTION TO BUSINESS ACCOUNTINGStudents will be introduced to the manual and digital methods of recording financial transactions together with the use of financial data as a tool to measure and improve business performance. On completion of this unit, students will be able to appraise the role of accountants and accounting information in business operations, apply accounting information in external and internal business decision making, demonstrate the analytical skills needed to interpret accounting information, prepare internal and external financial statements, and evaluate media-based basic business information. They will also have the ability and knowledge to prepare budgets and cash forecasts, and will be able to demonstrate an understanding of the fundamental ethical issues facing the accounting profession and the business context of accounting.|
|SPECIALIST SUBJECT 2|
|BUSINESS RESEARCH: METHODOLOGYThis Unit introduces students to the field of Business Research and how it is used by Business Managers to improve their Marketing and Business Decisions. The Unit follows the logic of The Research Process starting with Planning, Data Collection, Data Analysis and finally the Communication of Research Results to Management.This Unit will provide students with the knowledge and skills required to locate and evaluate relevant business and industry information sources and to brief, design and assess Business Research undertaken in the commercial arena.|
|BUSINESS LAW, COMPLIANCE AND GOVERNANCEThis unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy.|
|ECONOMICS FOR BUSINESSThis unit introduces students to the field of Economics including the key fundamentals of economic theory. At the end of the unit, students will be able to discuss how government economic policies affect both the national economy and individual businesses, inflation, foreign exchange, the international monetary system and how to make informed business decisions in response to the economic environment.|
|SPECIALIST SUBJECT 3|
|BUSINESS RESEARCH: ANALYSISIn a world where organisations are confronted with a vast amount of information, there will be an ever- increasing demand for people who are able to demonstrate that they can make effective use of data. This subject will help students to become more competent organisers of data and users of information and to develop their understanding of decision making processes. The subject will assist students to attain an introductory level of statistical literacy by helping them to apply statistical concepts to critical business problems and major social issues as well as competency in the use of Excel in a statistical environment.|
|STRATEGIC MANAGEMENTStrategy is a key part of business management located between goals and tactics. This unit provides students with models of strategy looking at why strategies succeed and fail, and the processes of developing strategy. Coupled with strategy is business development, providing students with knowledge and skills such as expanding markets and new customers and analytics for strategy and growth.|
|APPLIED BUSINESS FINANCEThis unit introduces the student to the fundamentals of finance, addressing areas such as financial markets and basic financial decision-making. The unit discusses the role of borrowers, lenders, equity, security issuers and purchasers, and the sources of value for each. The unit addresses the quantitative techniques of financial valuation, including discounting, present valuation, determination of rates of return, and decision tools such as ‘net present value’ and ‘internal rate of return’. By the end of the unit students will have developed the understanding and skills necessary to help them make informed basic financial management decisions.|
|CREATIVITY AND INNOVATIONThis unit focuses on the role of creativity and innovation within the business environment. The theoretical framework underpinning the creative process is examined along with various approaches to innovation of products, distribution (online), pricing and promotional strategies. Creative and innovative solutions to marketing problems are examined via case studies. The delivery of the unit will incorporate a range of teaching and learning strategies including: face-to-face lectures, tutorials, workshops, class discussions, student presentations, independent student research and blended learning.|
|BUSINESS METRICSMeasuring business performance and analysing internal data is critical to assessing an organisation’s competitive performance and to look for new business markets and opportunities. Selecting and measuring key performance indicators and assessing the effectiveness of an organisation’s functional departments is key to good management. Understanding how to collect and use business metrics will assist graduates in making great business cases, persuading managers to back an idea and ultimately be a catalyst for personal and professional success in the business world.|
|BUSINESS IN A GLOBAL CONTEXTThe dynamics of contemporary global social change and its cultural, political and economic impacts are a big part of modern business. You will gain the skills and knowledge essential for working in international business. In particular you will understand Australia’s place in the international marketplace and develop an understanding of strategic approaches to entering the international business arena.|
|ENTREPRENEURSHIP PROJECT 1The Entrepreneurship Project encourages entrepreneurial behaviour through the introduction of the principles of entrepreneurship, the process of creativity and innovation, and the impact of this process on the success of new enterprise creation.On completion of this module students have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired provide a strong foundation for both new product/service development and the launch of an entrepreneurial or corporate new venture.|
|SPECIALIST SUBJECT 3|
|LEADERSHIP & CHANGE MANAGEMENTIn today’s business environment, change is constant and the ability to manage change is essential. Good leadership is central to these issues. This unit covers theories and principles around change management with particular emphasis on understanding the context of the organisation and the style of leadership required to be most effective. Key change management theories are explored and students undertake a research project that allows them to evaluate these theories and also understand their application to business.|
|ETHICS & DECISION MAKINGIn this unit you will develop an understanding of how psychological theories and methods have impacted and influenced the characteristics of a successful marketer, online marketing and branding. Specifically you will examine the psychology of promotion and persuasion within the context of applied marketing strategy.|
|ENTREPRENEURSHIP PROJECT 2In recent years the high-profile success of young Australian entrepreneurs in building profitable business has been inspiring. Creating a new venture is a challenging task, one that requires specific knowledge as well as general business and entrepreneurial skills. The process of transforming creative ideas into commercially viable businesses continues to be a major challenge. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking and planning. Entrepreneurship Project 2 exposes students to the process of entrepreneurship and creativity. This module is about learning by doing – applying entrepreneurial thinking to the development of viable business concepts. On completion, students know how to develop and evaluate innovative, sustainable, investment-ready business ventures; and it’s even quite possible that some of these student-led ventures will spin out of the classroom and into the real world.|
|BUSINESS INTERNSHIPThe Business Internship unit prepares students to adopt a mature, informed and confident stance toward the world of work and those inhabiting it. They will learn to appreciate the value of planning and preparation and its effect on their intital job search and subsequent career progression. This unit also assists students in producing relevant documentation (resume, cover letter) and interview experience needed when applying for professional employment. Students undertake an 84- hour placement in this unit.|
|EVENTS||PUBLIC RELATIONS||TRAVEL & TOURISM||SPORTS||MARKETING||ENTREPRENEURSHIP|
|Introduction to Event Management||Introduction to Public Relations||Introduction to Travel & Tourism||Introduction to the Sports Industry||Sales & Negotiations||Entrepreneurial Mindset|
|Design, Innovation & Technology for Events||Public Relations Writing||Tourism Services, Distribution & Technology||Sports Management||Integrated Marketing Communications||Technology Entrepreneurship|
|Commercial & Stakeholder Management||Public Relations Strategy||Destination Management||Sports Marketing||Digital Marketing Strategy||Financing a Small Business|
|Creativity & Innovation|
|Policy, Risk & Issue Management||Social Media in Public Relations||Place, People, Culture & Tourists||Sports Business Development||Applied Marketing Psychology||Business Consultancy|
|Per Unit||Annual||Per Unit||
Are you Australia’s next Business Leader? Our fast tracked two year Bachelor of Business degree will have you job ready for a career as a:
- Marketing Coordinator
- Business Manager
- Small business owner
- Public Relations Coordinator
- Sports Agent
- Social Media Coordinator
- Destination Manager
- Event Coordinator … and more!
Dr Jane Hession
Originally from the UK, Jeremy has managed digital and social agencies across North America, the Middle East and Australia. Having worked most recently with Publicis Groupe and WPP Group for more than 11 years, he brings his diverse international experience to his own agency start-up. Where his team breath in technology and breathe out creativity.
Esther Gretton teaches the Entrepreneurship subjects in Melbourne and is the Director and Co-Founder of Trouver and Thrive Well. An Executive sports, wellbeing and business professional who is inspired by the intersection where passion meets skill, creativity and innovation and in turn enables the development of systems and strategies that benefit people and the planet. With more than ten years of business development, marketing, project management, event management, coaching and wellbeing experience in Australia, and internationally in the UK, Europe, and Scandinavia, Esther has worked for and partnered with entrepreneurial companies, Blue Chip organisations, SME’s and the public sector.
Lisa Faye delivers the Business Fundamentals unit and is Macleay College’s Events Manager. Lisa comes from a business, marketing and events background having successfully managed the venues at the Australian National Maritime Museum and State Library of NSW. As a qualified Language, Literacy and Numeracy specialist in Adult Education, last year Lisa completed her post graduate studies with a Master of Education from UTS, Sydney. She is passionate about teaching and learning through the use of games and technology, and has worked with Macleay for five years.
Dr Manny Aston
Dr Manny Aston teaches the consumer psychology, marketing and creativity units at Macleay College. He is also the Business Internship Co-ordinator, having over 25 years of teaching experience in secondary schools, universities, TAFE and private colleges. He holds degrees at Bachelors, Masters and Doctoral levels. With a background in film and television, Manny is also a published playwright and author of numerous creative and academic texts. His book Study Right has become one of Australia’s best selling ‘How to Study’ guides. He continues to contribute to various mainstream and academic publications. Manny has been at Macleay for over ten years