BACHELOR OF BUSINESS

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Our Bachelor of Business will provide you with a broad business education. Graduates will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Students will also do an internship with a real business that gives them the confidence and skills to rub shoulders with the high-flyers at the top end of town, or start their own business.

On completion of this course you will have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired in this business course will form a strong foundation for both new product/service development and the launch of a new venture.

The Bachelor of Business will teach you the process of transforming creative ideas into a commercially viable business. The course focuses on enterprise, creativity and innovation in small and medium size enterprises.

There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and entrepreneurship and small business-related projects which stimulate innovative thinking and more effectively develop the student’s potential.

In addition, external speakers challenge participants’ thinking and provide a readymade network of contacts for future personal and business development opportunities.

Specialise in Entrepreneurship, Event Management, Public Relations, Sports Business, Travel & Tourism or Marketing.

CRICOS CODE 080556A

Course Features

  • Full Time
    2 Years
  • Part Time
    4 Years
  • International
    3 Years
  • Units
    24
  • Internship
    168 HRS
  • Campus
    MelbourneSydney
  • ATAR
    65
  • Fee Help
    yes
  • IELTS
    6.0
  • Evening Classes
    yes

COURSE UNITS

The Bachelor of Business consists of 24 equally weighted units. All students select one of five specialisations: Event Management, Public Relations, Travel & Tourism, Sports Business or Marketing. The degree is divided into two stages:Stage I consists of 8 units. It provides students with fundamental studies in business knowledge and skills, and introduces the foundation elements of the chosen specialisation.Stage II consists of 16 units. It builds on the content of Stage I in both depth and breadth, and includes the capstone units of Business Ventures A&B and Business Internship. A specialisation is 25% of the degree and consists of a sequence of 4 units focussed on the particular knowledge and skills of the specialisation, Creativity & Innovation in the context of the specialisation, and an Internship with a business organisation related to the specialisation.DOWNLOAD THE BACHELOR OF BUSINESS UNIT OUTLINE

 

TRIMESTER 1 TRIMESTER 2 TRIMESTER 3
Foundations of Marketing Consumer Behaviour Business Research: Methodology
Business Communications Digital Business Communications Business Law, Compliance & Governance
Business Fundamentals Introduction to Business Accounting Economics for Business
Specialisation Unit 1 Specialisation Unit 2 Specialisation Unit 3

 

TRIMESTER 4 TRIMESTER 5 TRIMESTER 6
Business Research: Analysis Business Metrics Leadership & Change Management
Strategic Management Business in a Global Context Ethics & Decision Making
Applied Business Finance Business Venture A Business Venture B
Creativity & Innovation Specialisation Unit 4 Business Internship

 

EVENTS PUBLIC RELATIONS TRAVEL & TOURISM SPORTS MARKETING ENTREPRENEURSHIP
Introduction to Event Management Introduction to Public Relations Introduction to Travel & Tourism Introduction to the Sports Industry Sales & Negotiations Entrepreneurial Mindset
Design, Innovation & Technology for Events Public Relations Writing Tourism Services, Distribution & Technology Sports Management Integrated Marketing Communications Technology Entrepreneurship
Commercial & Stakeholder Management Public Relations Strategy Destination Management Sports Marketing Digital Marketing Strategy Financing a Small Business
Creativity & Innovation
Policy, Risk & Issue Management Social Media in Public Relations Place, People, Culture & Tourists Sports Business Development Applied Marketing Psychology Business Consultancy

DOMESTIC STUDENTS

2017

2018

Per Unit

Annual Per Unit Annual
$2,400 $28,800 $2,500

$30,000

INTERNATIONAL STUDENTS

2017

2018

Per Unit Annual Per Unit

Annual

$2,880 $34,560 $2,880

$34,560

Are you Australia’s next Business Leader? Our fast tracked two year Bachelor of Business degree will have you job ready for a career as a:  

  • Marketing Coordinator
  • Business Manager
  • Small business owner
  • Consultant
  • Public Relations Coordinator
  • Sports Agent
  • Social Media Coordinator
  • Entrepreneur
  • Destination Manager
  • Event Coordinator … and more!
Jane Hession

Dr Jane Hession

SYDNEY

Jane is Head of the Business Faculty at Macleay College. She has extensive experience in the area of entrepreneurship, and a passion for encouraging students to explore their own entrepreneurial potential. Previously, Jane has taught at undergraduate and post-graduate levels, as well as working with community-based training programmes. Jane is a published author on the topic of female entrepreneurship, and is particularly interested in small firm growth, immigrant entrepreneurship and youth entrepreneurship. She previously worked as a business consultant for Tipperary North County Enterprise Boards in Ireland. Jane completed her Doctorate in 2013 and also holds a Masters of Business Studies in Entrepreneurship Management.

Jeremy Taylor-Riley

Jeremy Taylor-Riley

SYDNEY

Originally from the UK, Jeremy has managed digital and social agencies across North America, the Middle East and Australia.  Having worked most recently with Publicis Groupe and WPP Group for more than 11 years, he brings his diverse international experience to his own agency start-up. Where his team breath in technology and breathe out creativity.

Esther Gretton

Esther Gretton

MELBOURNE

Esther Gretton teaches the Entrepreneurship subjects in Melbourne and is the Director and Co-Founder of Trouver and Thrive Well. An Executive sports, wellbeing and business professional who is inspired by the intersection where passion meets skill, creativity and innovation and in turn enables the development of systems and strategies that benefit people and the planet. With more than ten years of business development, marketing, project management, event management, coaching and wellbeing experience in Australia, and internationally in the UK, Europe, and Scandinavia, Esther has worked for and partnered with entrepreneurial companies, Blue Chip organisations, SME’s and the public sector.

Lisa Faye

Lisa Faye

SYDNEY

Lisa Faye delivers the Business Fundamentals unit and is Macleay College’s Events Manager. Lisa comes from a business, marketing and events background having successfully managed the venues at the Australian National Maritime Museum and State Library of NSW. As a qualified Language, Literacy and Numeracy specialist in Adult Education, last year Lisa completed her post graduate studies with a Master of Education from UTS, Sydney. She is passionate about teaching and learning through the use of games and technology, and has worked with Macleay for five years.

Frank Moisiadis

Dr Frank Moisiadis

SYDNEY

Dr Frank Moisiadis teaches a number of subjects in the business faculty including Strategy Management, Leadership & Change Management and Introduction to Business Accounting.

Frank has a PhD in Software Engineering, a MSc in Computer Science and a BSc (Hons) in Mathematics. Frank has worked at Macquarie University, Sydney University and the University of Notre Dame. Frank has written two editions of the text book, “Principles of Information Systems” (2007, 2010) with Cengage Learning. He has also written over 30 international conference papers in systems analysis, stakeholder negotiations and using fuzzy graphical rating scales in decision making.
Frank is also a professional training manager. He was Head of Training Asia Pacific for a large multi-national finance company designing and developing training programs to train all IT, accounting and financial staff in Australia and Asia for 5 years.

Bruce Kirchner

Bruce Kirchner

SYDNEY

Bruce Kirchner teaches Business Law. Bruce has extensive experience in both the public and private sectors. Upon obtaining his legal qualifications, Bruce held the positions of: research officer with the Attorney General’s Department,  instructing solicitor with the Office of the Director of Public Prosecutions, and Chamber Magistrate. Following his departure from the public sector, Bruce entered private practice and became a principal in a firm of solicitors. Bruce joined the education sector some 20 years ago. He has lectured in business law in both the public and private sectors. Bruce joined the thriving Macleay College some 9 years ago.

Manny Aston

Dr Manny Aston

SYDNEY

Dr Manny Aston teaches the consumer psychology, marketing and creativity units at Macleay College. He is also the Business Internship Co-ordinator, having over 25 years of teaching experience in secondary schools, universities, TAFE and private colleges. He holds degrees at Bachelors, Masters and Doctoral levels. With a background in film and television, Manny is also a published playwright and author of numerous creative and academic texts. His book Study Right has become one of Australia’s best selling ‘How to Study’ guides. He continues to contribute to various mainstream and academic publications. Manny has been at Macleay for over ten years