DIPLOMA OF BUSINESS MANAGEMENT

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Our Diploma of Business Management will give you a broad overview of the business sector with a focus on gaining entrepreneurial and business management skills.  You will gain a thorough understanding of economic and marketing data, giving graduates tactile skills to make solid business decisions. Students will select one specialisation which will allow them to focus on a key area of interest to add to their solid business understanding. Work on real-world projects while being taught by lecturers who have achieved success in business as well as the classroom.

Choose from one of five specialisations allowing you to hone in on your area of interest while gaining a comprehensive learning of the overall business industry. The transferable skills learnt in the Diploma of Business Management are high in demand in today’s cutting edge business world.

Choose a specialisation:

After completion of the Diploma of Business Management, students have the opportunity to articulate into the Bachelor of Business at Macleay College, dependant on passing all subjects in the Diploma of Business Management.

CRICOS CODE 061395D

Course Features

  • Full Time
    1 Year
  • Part Time
    2 Years
  • International
    1 Year
  • Units
    12
  • Internship
    84 HRS
  • Campus
    MelbourneSydney
  • ATAR
    N/A
  • Fee Help
    yes
  • IELTS
    6.0
  • Evening Classes
    yes

UNIT DESCRIPTIONS

TRIMESTER 1
Foundations of Marketing
This unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.
Business Communications
This unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy with particular reference to the Australian context.
Business Fundamentals
This unit provides students with insight into what management does and how it works effectively within an organisation. Effective management happens at three levels within the organisation – successful organisational management, people management and self management. When all three align to plan, manage, lead and control, the organisation’s activity becomes
focused on achieving the right objectives in the most appropriate way.
Topics include:

  • Understanding and leading teams, as well as building self-awareness and management through personal profiling and emotional intelligence;
  • The environment in which the modern organisation operates and the key mandates for modern managers to keep their organisations sustainably competitive – such as leading change and leading a learning organisation;
  • Key elements of managing people in organisations, considering internal and external factors, the individual needs and company drivers.
SPECIALIST SUBJECT 1: Dependent on specialisation chosen

 

TRIMESTER 2
Business Research: Methodology
This unit introduces students to the field of Marketing Research and how it is used in business to make better marketing and business decisions. The course follows the logic of the research process, the planning, collection and analysis of data relevant to marketing decision-making and the communication of results of this analysis to management. Students will develop an understanding of the scope of Marketing Research so that they may become effective buyers and users (rather than practitioners) of Marketing Research. Students will be provided with the knowledge and skills required to locate and evaluate relevant business and industry information sources and to brief, design and assess Marketing Research Projects undertaken in the commercial arena.
Introduction to Business Accounting
Students will be introduced to the manual and digital methods of recording financial transactions together with the use of financial data as a tool to measure and improve business performance. On completion of this module, students will be able to appraise the role of accountants and accounting information in business operations, apply accounting information in external and internal business decision making, demonstrate the analytical skills needed to interpret accounting information, prepare internal and external financial statements, and evaluate media-based basic business information. They will also have the ability and knowledge to prepare budgets and cash forecasts, and will be able to demonstrate an understanding of
the fundamental ethical issues facing the accounting profession and the business context of accounting.
Topics covered in this unit include:

  • The use of accounting information;
  • Recording accounting transactions and adjusting entries;
  • Preparation and interpretation of financial statements;
  • Financial statement analysis;
  • Budgeting and cash forecasting theory and practice, and cost/volume profit analysis;
  • Ethics and accounting.
Entrepreneurship Project 1
The Entrepreneurship Project (EP) at Macleay College is a unique opportunity for students to gain hands-on experience in developing a business idea and then successfully taking it to market by setting up and operating a business in Australia. The EP is taught as two consecutive units and are key units providing the integration and application of knowledge and skills
learnt in other course units.Working in groups, students form a start-up business from conception to growth to completion. The EP involves students in the real activities of a business to deliver a profit to shareholders and value to customers. Through the EP students learn to build effective working relationships with team members. The EP teams are mentored by experienced Macleay College staff drawn from professionals with a track record of successful business leadership. The EP provides students with hands-on business experience which is highly valued by industry and is a significant factor in successful career paths. Entrepreneurship Project 1, the first of two units, encompasses the set-up and planning of the Business Enterprise. During this unit students will:

  • Form business groups and assume a roles within the business;
  • Generate business ideas;
  • Pitch entrepreneurial ideas and business concepts to investors and raise capital;
  • Establish a start-up business in compliance with Australian law;
  • Source, develop and package a business offering;
  • Develop a business and project plan for the business;
  • Develop an integrated marketing and communications plan (advertising, promotions, public relations, events, direct marketing, internet, social media, personal selling, mobile).
SPECIALIST SUBJECT 1: Dependent on specialisation chosen

 

TRIMESTER 3
Strategic Management
Strategy is a key part of business management located between goals and tactics. This unit provides students with models of strategy looking at why strategies succeed and fail and the processes of developing strategy. Coupled with strategy is business development, providing students with knowledge and skills such as expanding markets and new customers and analytics for strategy and growth.
Business Law, Compliance and Governance
This unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy covered over 12 weeks.
Entrepreneurship Project 2
Entrepreneurship Project 2, the second of the two key units, encompasses the deployment and completion of the Business Enterprise. Continuing with the teams formed in Unit One, the businesses are launched, grown, managed and finally closed down, and outcomes reported to shareholders. The final assessment takes place as an AGM where the team reports on their EP.
During this unit students will:

  • Launch the business offering to the market;
  • Administer, manage and review the project using project management methodology;
  • Grow the business through sales;
  • Utilise e-commerce and e-marketing to drive business growth;
  • Manage business risks and change;
  • Work effectively as a team member to contribute to group business enterprise outcomes;
  • Implement self-management and team management techniques to drive team performance;
  • Deliver a positive return on capital, and declare dividends;
  • Meet the business return on capital objectives, and then liquidate the organisation by closing it down and returning the capital invested as a dividend; and • Conduct an Annual General Meeting and deliver an Annual Report to shareholders.
Business Internship
The aim of this unit is to encourage students to adopt a mature, informed and confident approach towards industry. Students will learn how planning, research, networking and preparation impacts on the initial job search and subsequent career progression. Students will undertake an internship with a workplace aligned with their areas of study and interests. A position description with key performance indicators is determined prior to the placement and an agreement is signed by the workplace, Macleay College and the student. The internship, and its corresponding unit of study, provides students with:

  • Exposure to and practical experience in their industry work environment
  • Connections with and mentoring by industry professionals
  • Professional development skills such as career planning, writing job applications and interview skills
  • Demonstrated ability to manage self-learning to meet workplace requirements
  • Job ready confidence and competence that leads to graduate employment success.

The nature of internships will vary depending on the type of organisation and the nature of their business, however the outcomes outlined above will be consistent.

DOMESTIC STUDENTS

2017

2018

Per Unit

Annual Per Unit

Annual

$2,400

$28,800 $2,500

$30,000

INTERNATIONAL STUDENTS

2017

2018

Per Unit

Annual Per Unit

Annual

$2,880

$34,560

$2,880

$34,560

Are you Australia’s next Business Leader? Our fast tracked two year Bachelor of Business degree will have your job ready for a career as a:  

  • Marketing Coordinator
  • Business Manager
  • Small business owner
  • Consultant
  • Public Relations Coordinator
  • Sports Agent
  • Social Media Coordinator
  • Entrepreneur
  • Destination Manager
  • Event Coordinator … and more!
Jane Hession

Dr Jane Hession

SYDNEY

Jane is Head of the Business Faculty at Macleay College. She has extensive experience in the area of entrepreneurship, and a passion for encouraging students to explore their own entrepreneurial potential. Previously, Jane has taught at undergraduate and post-graduate levels, as well as working with community-based training programmes. Jane is a published author on the topic of female entrepreneurship, and is particularly interested in small firm growth, immigrant entrepreneurship and youth entrepreneurship. She previously worked as a business consultant for Tipperary North County Enterprise Boards in Ireland. Jane completed her Doctorate in 2013 and also holds a Masters of Business Studies in Entrepreneurship Management.

Ronan Healy_B&W

Ronan Healy

SYDNEY

Ronan facilitates entrepreneurship studies at Macleay College across all business courses. He ran a highly successful construction company in Ireland, and has a Masters in Entrepreneurship Management from the University of Limerick, Ireland. Ronan has lectured Entrepreneurship for many years, and is passionate about inspiring students to consider entrepreneurship as a viable career opportunity. Ronan is also an Executive Coach and mentors entrepreneurs during the start-up phase of their ventures.

Jeremy Taylor-Riley

Jeremy Taylor-Riley

SYDNEY

Originally from the UK, Jeremy has managed digital and social agencies across North America, the Middle East and Australia.  Having worked most recently with Publicis Groupe and WPP Group for more than 11 years, he brings his diverse international experience to his own agency start-up. Where his team breath in technology and breathe out creativity.

Esther Gretton

Esther Gretton

MELBOURNE

Esther Gretton teaches the Entrepreneurship subjects in Melbourne and is the Director and Co-Founder of Trouver and Thrive Well. An Executive sports, wellbeing and business professional who is inspired by the intersection where passion meets skill, creativity and innovation and in turn enables the development of systems and strategies that benefit people and the planet. With more than ten years of business development, marketing, project management, event management, coaching and wellbeing experience in Australia, and internationally in the UK, Europe, and Scandinavia, Esther has worked for and partnered with entrepreneurial companies, Blue Chip organisations, SME’s and the public sector.

Pierre Van Osselaer

Pierre Van Osselaer

MELBOURNE

Pierre Van Osselaer teaches Business Communications and Foundations of Marketing in Melbourne. He is a lecturer in communication studies and a business consultant with extensive professional experience. He was awarded a PhD by Murdoch University for his work on dynamic processes in communication. He holds a 1st Class Honours BA English from Curtin University, with a double major in Film & TV and Creative Writing. He is also qualified in systems analysis and corporate management. He is an expert in industrial semiotics. Pierre has lectured in semiotics, industrial communication, media studies, writing practice, and visual arts. He is the vice-president of Semiotics Inc and the Honorary Consul of Belgium in Victoria.

Lisa Faye

Lisa Faye

SYDNEY

Lisa Faye delivers the Business Fundamentals unit and is Macleay College’s Events Manager. Lisa comes from a business, marketing and events background having successfully managed the venues at the Australian National Maritime Museum and State Library of NSW. As a qualified Language, Literacy and Numeracy specialist in Adult Education, last year Lisa completed her post graduate studies with a Master of Education from UTS, Sydney. She is passionate about teaching and learning through the use of games and technology, and has worked with Macleay for five years.

Frank Moisiadis

Dr Frank Moisiadis

SYDNEY

Dr Frank Moisiadis teaches a number of subjects in the business faculty including Strategy Management, Leadership & Change Management and Introduction to Business Accounting.

Frank has a PhD in Software Engineering, a MSc in Computer Science and a BSc (Hons) in Mathematics. Frank has worked at Macquarie University, Sydney University and the University of Notre Dame. Frank has written two editions of the text book, “Principles of Information Systems” (2007, 2010) with Cengage Learning. He has also written over 30 international conference papers in systems analysis, stakeholder negotiations and using fuzzy graphical rating scales in decision making.
Frank is also a professional training manager. He was Head of Training Asia Pacific for a large multi-national finance company designing and developing training programs to train all IT, accounting and financial staff in Australia and Asia for 5 years.

Bruce Kirchner

Bruce Kirchner

SYDNEY

Bruce Kirchner teaches Business Law. Bruce has extensive experience in both the public and private sectors. Upon obtaining his legal qualifications, Bruce held the positions of: research officer with the Attorney General’s Department,  instructing solicitor with the Office of the Director of Public Prosecutions, and Chamber Magistrate. Following his departure from the public sector, Bruce entered private practice and became a principal in a firm of solicitors. Bruce joined the education sector some 20 years ago. He has lectured in business law in both the public and private sectors. Bruce joined the thriving Macleay College some 9 years ago.

Manny Aston

Dr Manny Aston

SYDNEY

Dr Manny Aston teaches the consumer psychology, marketing and creativity units at Macleay College. He is also the Business Internship Co-ordinator, having over 25 years of teaching experience in secondary schools, universities, TAFE and private colleges. He holds degrees at Bachelors, Masters and Doctoral levels. With a background in film and television, Manny is also a published playwright and author of numerous creative and academic texts. His book Study Right has become one of Australia’s best selling ‘How to Study’ guides. He continues to contribute to various mainstream and academic publications. Manny has been at Macleay for over ten years

Amy Miller

Amy Miller

SYDNEY

Amy is the Director of ADM Communications and a professional member of the PRIA, offering over 15 years experience in the PR Industry across consumer and business markets. Amy has worked with London and Sydney PR Agencies on high profile accounts for Guinness, Vodafone, Heinz, Triumph, Everywoman.com, Garvan Medical Institute, Maybelline NYC (and for clients in  food & wine, fashion, motoring, travel, health and the arts).  Amy is the founder of an online community network launched in 2012, integrating business entrepreneur skills in business development, digital content and community engagement.  Amy is a degree qualified educator with a Masters of Communication Management. A regular lecturer at Macleay for over 7 years, Amy will be teaching public relations subjects.