DIPLOMA OF BUSINESS MANAGEMENT

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Our Diploma of Business Management will give you a broad overview of the business sector with a focus on gaining entrepreneurial and business management skills.  You will gain a thorough understanding of economic and marketing data, giving graduates tactile skills to make solid business decisions. Students will select one specialisation which will allow them to focus on a key area of interest to add to their solid business understanding. Work on real-world projects while being taught by lecturers who have achieved success in business as well as the classroom.

Choose from one of five specialisations allowing you to hone in on your area of interest while gaining a comprehensive learning of the overall business industry. The transferable skills learnt in the Diploma of Business Management are high in demand in today’s cutting edge business world.

Choose a specialisation:

After completion of the Diploma of Business Management, students have the opportunity to articulate into the Bachelor of Business at Macleay College, dependant on passing all subjects in the Diploma of Business Management.

CRICOS CODE 061395D

Course Features

  • Full Time
    1 Year
  • Part Time
    2 Years
  • International
    1 Year
  • Units
    12
  • Internship
    84 HRS
  • Campus
    MelbourneSydney
  • ATAR
    N/A
  • Fee Help
    yes
  • IELTS
    6.0
  • Evening Classes
    yes

UNIT DESCRIPTIONS

TRIMESTER 1
Foundations of MarketingThis unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.
Business CommunicationsThis unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy with particular reference to the Australian context.
Business Fundamentals

Effective management happens at three levels within the organisation –organisational management, people management and self-management. When all three align to plan, manage, lead and control, the organisation’s activity becomes focused on achieving the right objectives in the most appropriate way. This unit provides students with an insight into what management does and how it works effectively within an organisation

SPECIALIST SUBJECT 1: Dependent on specialisation chosen

 

TRIMESTER 2
Business Research: Methodology
This unit introduces students to the field of Marketing Research and how it is used in business to make better marketing and business decisions. The course follows the logic of the research process, the planning, collection and analysis of data relevant to marketing decision-making and the communication of results of this analysis to management. Students will develop an understanding of the scope of Marketing Research so that they may become effective buyers and users (rather than practitioners) of Marketing Research. Students will be provided with the knowledge and skills required to locate and evaluate relevant business and industry information sources and to brief, design and assess Marketing Research Projects undertaken in the commercial arena.
Introduction to Business Accounting

The unit aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and the use of accounting information to assist in key areas such as planning, controlling, reporting and decision making. It introduces students to such basic concepts and functions as the balance sheet, income statements, cash flow statements, techniques for analysing financial statements and investment decisions, full costing and managing working capital.

By the end of the unit students will have developed the understanding and skills necessary to help them make informed basic financial management decisions.

Entrepreneurship Project 1

The Entrepreneurship Project encourages entrepreneurial behaviour through the introduction of the principles of entrepreneurship, the process of creativity and innovation, and the impact of this process on the success of new enterprise creation. On completion of this module students have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired provide a strong foundation for both new product/service development and the launch of an entrepreneurial or corporate new venture.

SPECIALIST SUBJECT 1: Dependent on specialisation chosen

 

TRIMESTER 3
Strategic ManagementStrategy is a key part of business management located between goals and tactics. This unit provides students with models of strategy looking at why strategies succeed and fail and the processes of developing strategy. Coupled with strategy is business development, providing students with knowledge and skills such as expanding markets and new customers and analytics for strategy and growth.
Business Law, Compliance and GovernanceThis unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy.
Entrepreneurship Project 2

In recent years the high-profile success of young Australian entrepreneurs in building profitable business has been inspiring. Creating a new venture is a challenging task, one that requires specific knowledge as well as general business and entrepreneurial skills. The process of transforming creative ideas into commercially viable businesses continues to be a major challenge. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking and planning. Entrepreneurship Project 2 exposes students to the process of entrepreneurship and creativity. This module is about learning by doing – applying entrepreneurial thinking to the development of viable business concepts. On completion, students know how to develop and evaluate innovative, sustainable, investment-ready business ventures; and it’s even quite possible that some of these student-led ventures will spin out of the classroom and into the real world.

Business Internship

The Business Internship unit prepares students to adopt a mature, informed and confident stance toward the world of work and those inhabiting it. They will learn to appreciate the value of planning and preparation and its effect on their intital job search and subsequent career progression. This unit also assists students in producing relevant documentation (resume, cover letter) and interview experience needed when applying for professional employment. Students undertake an 84- hour placement in this unit.

DOMESTIC STUDENTS

2017

2018

Per Unit

Annual Per Unit

Annual

$2,400

$28,800 $2,500

$30,000

INTERNATIONAL STUDENTS

2017

2018

Per Unit

Annual Per Unit

Annual

$2,880

$34,560

$2,880

$34,560

Are you Australia’s next Business Leader? Our fast tracked two year Bachelor of Business degree will have your job ready for a career as a:  

  • Marketing Coordinator
  • Business Manager
  • Small business owner
  • Consultant
  • Public Relations Coordinator
  • Sports Agent
  • Social Media Coordinator
  • Entrepreneur
  • Destination Manager
  • Event Coordinator … and more!
Jane Hession

Dr Jane Hession

SYDNEY

Jane is Head of the Business Faculty at Macleay College. She has extensive experience in the area of entrepreneurship, and a passion for encouraging students to explore their own entrepreneurial potential. Previously, Jane has taught at undergraduate and post-graduate levels, as well as working with community-based training programmes. Jane is a published author on the topic of female entrepreneurship, and is particularly interested in small firm growth, immigrant entrepreneurship and youth entrepreneurship. She previously worked as a business consultant for Tipperary North County Enterprise Boards in Ireland. Jane completed her Doctorate in 2013 and also holds a Masters of Business Studies in Entrepreneurship Management.

Ronan Healy_B&W

Ronan Healy

SYDNEY

Ronan facilitates entrepreneurship studies at Macleay College across all business courses. He ran a highly successful construction company in Ireland, and has a Masters in Entrepreneurship Management from the University of Limerick, Ireland. Ronan has lectured Entrepreneurship for many years, and is passionate about inspiring students to consider entrepreneurship as a viable career opportunity. Ronan is also an Executive Coach and mentors entrepreneurs during the start-up phase of their ventures.

Jeremy Taylor-Riley

Jeremy Taylor-Riley

SYDNEY

Originally from the UK, Jeremy has managed digital and social agencies across North America, the Middle East and Australia.  Having worked most recently with Publicis Groupe and WPP Group for more than 11 years, he brings his diverse international experience to his own agency start-up. Where his team breath in technology and breathe out creativity.

Esther Gretton

Esther Gretton

MELBOURNE

Esther Gretton teaches the Entrepreneurship subjects in Melbourne and is the Director and Co-Founder of Trouver and Thrive Well. An Executive sports, wellbeing and business professional who is inspired by the intersection where passion meets skill, creativity and innovation and in turn enables the development of systems and strategies that benefit people and the planet. With more than ten years of business development, marketing, project management, event management, coaching and wellbeing experience in Australia, and internationally in the UK, Europe, and Scandinavia, Esther has worked for and partnered with entrepreneurial companies, Blue Chip organisations, SME’s and the public sector.

Pierre Van Osselaer

Pierre Van Osselaer

MELBOURNE

Pierre Van Osselaer teaches Business Communications and Foundations of Marketing in Melbourne. He is a lecturer in communication studies and a business consultant with extensive professional experience. He was awarded a PhD by Murdoch University for his work on dynamic processes in communication. He holds a 1st Class Honours BA English from Curtin University, with a double major in Film & TV and Creative Writing. He is also qualified in systems analysis and corporate management. He is an expert in industrial semiotics. Pierre has lectured in semiotics, industrial communication, media studies, writing practice, and visual arts. He is the vice-president of Semiotics Inc and the Honorary Consul of Belgium in Victoria.

Lisa Faye

Lisa Faye

SYDNEY

Lisa Faye delivers the Business Fundamentals unit and is Macleay College’s Events Manager. Lisa comes from a business, marketing and events background having successfully managed the venues at the Australian National Maritime Museum and State Library of NSW. As a qualified Language, Literacy and Numeracy specialist in Adult Education, last year Lisa completed her post graduate studies with a Master of Education from UTS, Sydney. She is passionate about teaching and learning through the use of games and technology, and has worked with Macleay for five years.

Bruce Kirchner

Bruce Kirchner

SYDNEY

Bruce Kirchner teaches Business Law. Bruce has extensive experience in both the public and private sectors. Upon obtaining his legal qualifications, Bruce held the positions of: research officer with the Attorney General’s Department,  instructing solicitor with the Office of the Director of Public Prosecutions, and Chamber Magistrate. Following his departure from the public sector, Bruce entered private practice and became a principal in a firm of solicitors. Bruce joined the education sector some 20 years ago. He has lectured in business law in both the public and private sectors. Bruce joined the thriving Macleay College some 9 years ago.

Manny Aston

Dr Manny Aston

SYDNEY

Dr Manny Aston teaches the consumer psychology, marketing and creativity units at Macleay College. He is also the Business Internship Co-ordinator, having over 25 years of teaching experience in secondary schools, universities, TAFE and private colleges. He holds degrees at Bachelors, Masters and Doctoral levels. With a background in film and television, Manny is also a published playwright and author of numerous creative and academic texts. His book Study Right has become one of Australia’s best selling ‘How to Study’ guides. He continues to contribute to various mainstream and academic publications. Manny has been at Macleay for over ten years

Amy Miller

Amy Miller

SYDNEY

Amy is the Director of ADM Communications and a professional member of the PRIA, offering over 15 years experience in the PR Industry across consumer and business markets. Amy has worked with London and Sydney PR Agencies on high profile accounts for Guinness, Vodafone, Heinz, Triumph, Everywoman.com, Garvan Medical Institute, Maybelline NYC (and for clients in  food & wine, fashion, motoring, travel, health and the arts).  Amy is the founder of an online community network launched in 2012, integrating business entrepreneur skills in business development, digital content and community engagement.  Amy is a degree qualified educator with a Masters of Communication Management. A regular lecturer at Macleay for over 7 years, Amy will be teaching public relations subjects.

Joe Hughes

Joe Hughes

SYDNEY

Joe has been working in the sports industry for the last 15 years working across some of the biggest sporting names and teams in the country. He has worked in Sports Marketing across the Cronulla Sharks Rugby League team and Central Coast Mariners, together with promoting a large number of sporting events including the Sydney Festival of Football (which included the Blackburn Rovers) and the Jeff Fenech v Azumah Nelson boxing fight. He has leveraged sponsorships with boxers Sugar Ray Leonard and Anthony Mundine (X-Box), former Australian Cricketers, Shane Warne (Advanced Hair) and Brett Lee (Disney India), seven times World Surfing Champion, Layne Beachley (Landcare Australia), Olympic silver medalist, James Magnussen (Jac5 Underwear) and the West Indies Cricket team (Flinders Lane clothing label). Joe teaches Sports Business in Sydney.