DIPLOMA OF BUSINESS MANAGEMENT – Entrepreneurship

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Our Diploma of Business Management specialising in Entrepreneurship teaches you all the skills needed to develop an entrepreneurial mindset. You will develop the capacity to be a dynamic and creative entrepreneur capable of transforming a business concept into a viable business proposition, to generate employment, and to explore the means by which to avoid business failure. Topics include technology entrepreneurship, financial accounting, marketing, business research, business law, communications and entrepreneurial mindset. You will work on exciting real-world projects while being taught by industry-connected lecturers who are experienced entrepreneurs.

During the final trimester, you’ll put your theoretical study of Entrepreneurship into practice through our internship placement program. Working within a real business, whether that be established or a start-up, you will gain hands-on experience, build your own professional contacts list and see what it’s really like to work in the industry. Your internship will help get you one step closer to a job before you’ve even graduated.

It’s the most comprehensive way to become job-ready for the Entrepreneurship industry within just one year and it’s all right here at Macleay. We even have dedicated staff to help you find and secure the perfect internship position, giving you on the job experience and the opportunity to make valuable contacts with key industry leaders.

Study an entrepreneurship course at Macleay College and you’ll be ready to embark on your new business idea within just one year.

Students who successfully pass all subjects under the Diploma of Business Management can then articulate directly into the Bachelor of Business at Macleay College.

CRICOS CODE 061395D

Course Features

  • Full Time
    1 Year
  • Part Time
    2 Years
  • International
    1 Year
  • Units
    12
  • Internship
    84 HRS
  • Campus
    MelbourneSydney
  • ATAR
    N/A
  • Fee Help
    yes
  • IELTS
    6.0
  • Evening Classes
    yes

UNIT DESCRIPTIONS

TRIMESTER 1
Foundations of Marketing
This unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.
Business Communications
This unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy with particular reference to the Australian context.
Business Fundamentals
Effective management happens at three levels within the organisation –organisational management, people management and self-management. When all three align to plan, manage, lead and control, the organisation’s activity becomes focused on achieving the right objectives in the most appropriate way. This unit provides students with an insight into what management does and how it works effectively within an organisation.
SPECIALIST SUBJECT 1: Entrepreneurial Mindset
This interactive unit is for all students interested in someday starting or owning a business or enterprise, or just exploring how entrepreneurs think and innovate.  The aim of the unit is to help students to develop an entrepreneurial mindset that includes creativity, innovation and diagnostic abilities. By focusing on the intersection between mindset and strategy, students are provided with a framework for identifying opportunities so they can proceed from promising ideas to profitable actions. Whether seeking to start a business or to incorporate an entrepreneurial mindset into their current endeavors, this unit allows students to learn directly from the firsthand experience of successful real-world entrepreneurs while immersing them in entrepreneurial experiences that enable them to develop the skills to discover and pursue opportunities. Students will explore creative problem solving and, in teams, develop and test problem solutions using an “opportunity discovery canvas” approach.

 

TRIMESTER 2
Business Research: Methodology
This unit introduces students to the field of marketing research and how it is used in business to make better marketing and business decisions. The course follows the logic of the research process, the planning, collection and analysis of data relevant to marketing decision-making and the communication of results of this analysis to management. Students will develop an understanding of the scope of marketing research so that they may become effective buyers and users (rather than practitioners) of marketing research.  Students will locate and evaluate relevant business and industry information sources to brief, design and assess Marketing Research Projects in the commercial arena.
Introduction to Business Accounting
Students will be introduced to the manual and digital methods of recording financial transactions together with the use of financial data as a tool to measure and improve business performance. On completion of this unit, students will be able to appraise the role of accountants and accounting information in business operations, apply accounting information in external and internal business decision making, demonstrate the analytical skills needed to interpret accounting information, prepare internal and external financial statements, and evaluate media-based basic business information. They will also have the ability and knowledge to prepare budgets and cash forecasts, and will be able to demonstrate an understanding of the fundamental ethical issues facing the accounting profession and the business context of accounting.
Entrepreneurship Project 1
The Entrepreneurship Project encourages entrepreneurial behaviour through the introduction of the principles of entrepreneurship, the process of creativity and innovation, and the impact of this process on the success of new enterprise creation. On completion of this module students will have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired in will provide a strong foundation for both new product/service development and the launch of an entrepreneurial or corporate new venture.
SPECIALIST SUBJECT 2: Technology Entrepreneurship
Technology Entrepreneurship involves turning technology ideas into high-potential commercial opportunities.  It drives economic growth and facilitates prosperity in individuals, companies and even nations. In this practical course students will have the opportunity to take a creative idea through to launch in order to tap into the potential provided by global marketplaces. Students will also learn how to identify appropriate partners and recognise that creativity is much more important than technical ability. As well as strictly commercial opportunities, the use of technology in social entrepreneurship will also be considered.

 

TRIMESTER 3
Strategic Management
Strategy is a key part of business management located between goals and tactics. This unit provides students with models of strategy looking at why strategies succeed and fail, and the processes of developing strategy. Coupled with strategy is business development, providing students with knowledge and skills such as expanding markets and new customers and analytics for strategy and growth.
Business Law, Compliance and Governance
This unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy.
Entrepreneurship Project 2
In recent years the high-profile success of young Australian entrepreneurs in building profitable business has been inspiring. Creating a new venture is a challenging task, one that requires specific knowledge as well as general business and entrepreneurial skills. The process of transforming creative ideas into commercially viable businesses continues to be a major challenge.  Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking and planning. Entrepreneurship Project 2 will expose students to the process of entrepreneurship and creativity.  This module is about learning by doing – applying entrepreneurial thinking to the development of viable business concepts. On completion, students will know how to develop and evaluate innovative, sustainable, investment-ready business ventures; and it’s even quite possible that some of these student-led ventures will spin out of the classroom and into the real world.
Business Internship
The aim of this unit is to encourage students to adopt a mature, informed and confident approach towards industry. Students will learn how planning, research, networking and preparation impacts on the initial job search and subsequent career progression. Students will undertake an internship with a workplace aligned with their areas of study and interests.  A position description with key performance indicators is determined prior to the placement.

DOMESTIC STUDENTS

2017

2018

Per Unit

Annual Per Unit

Annual

$2,400 $28,800 $2,500

$30,000

INTERNATIONAL STUDENTS

2017

2018

Per Unit Annual Per Unit

Annual

$2,880 $34,560 $2,880

$34,560

The future of entrepreneurship is here and exciting new career opportunities exist for creative, original thinkers who are ready to pursue their passions. A lot of people have ideas, but there are few who decide to do something about them. Our entrepreneurship specialisation will equip you with the key skills and knowledge required to develop your business ideas and bring them to life. You will learn the key aspects of business, commercialisation and entrepreneurship from experienced industry leaders while working on real-world projects.

Career paths include:

  • Chief Innovation Officer
  • Business Leader
  • Technology Entrepreneur
  • Managing Director or CEO
  • Founder and Partner
  • Start-up Consultant
Ronan Healy_B&W

Ronan Healy

SYDNEY

Ronan facilitates entrepreneurship studies at Macleay College across all business courses. He ran a highly successful construction company in Ireland, and has a Masters in Entrepreneurship Management from the University of Limerick, Ireland. Ronan has lectured Entrepreneurship for many years, and is passionate about inspiring students to consider entrepreneurship as a viable career opportunity. Ronan is also an Executive Coach and mentors entrepreneurs during the start-up phase of their ventures.

Esther Gretton

Esther Gretton

MELBOURNE

Esther Gretton teaches the Entrepreneurship subjects in Melbourne and is the Director and Co-Founder of Trouver and Thrive Well. An Executive sports, wellbeing and business professional who is inspired by the intersection where passion meets skill, creativity and innovation and in turn enables the development of systems and strategies that benefit people and the planet. With more than ten years of business development, marketing, project management, event management, coaching and wellbeing experience in Australia, and internationally in the UK, Europe, and Scandinavia, Esther has worked for and partnered with entrepreneurial companies, Blue Chip organisations, SME’s and the public sector.