Courses

Event Management

Your turn to run the show
  • Overview

    Your 12-month Event Management Diploma and a great job starts here

    Study event management in Sydney or Melbourne, the sporting and entertainment hubs of the country! The larger-than-life world of event management has thousands of different jobs available. All the skills you need to succeed can be yours by enrolling in an event management course at Macleay College.

    Career paths include:

    • Events Manager
    • Event Project Manager
    • Promotional Coordinator
    • Sponsorship Manager
    • Fundraising Executive
    • Conference and Event Manager
    • Corporate Events Manager
    • Marketing and Events Coordinator

    What you will learn throughout the Event Management Course

    Our Diploma of Business Management specialising in Event Management teaches you everything you need to know about producing, managing and marketing events. You’ll study practical subjects that teach you how to coordinate an event, assess risk and profitability, and develop an event concept from start to finish.

    Get real-world experience

    We’re big on bringing the working world into the classroom in event management courses as you’ll see with our Entrepreneur’s Project. Guided by a local events manager mentor, you’ll set up and run a real business while working in a team setting – an excellent way to gain true hands-on experience.

    There’s no better way to put your study of event management to use than by practicing event design and concepts in a real industry environment. During the final trimester, you’ll take part in our internship placement program at an established company or business, meaning you’ll graduate with your own list of professional contacts. It’s also a great opportunity to apply all of the practical knowledge you’ve gained throughout the course.

    It’s the most comprehensive way to become job-ready for the events industry within just one year, and it’s all right here at Macleay.

  • Details

    Course Code DipBusMgt
    Course Duration 1 year Full-Time Equates to 3 days per week at Macleay College, 12 to 16 hours face to face with your teachers. 4 units per trimester.2 years Part-Time Equates to 1-2 days per week at Macleay College, 6 to 12 hours face to face with your teachers. 2-3 units per trimester.
    Location Sydney Campus or Melbourne Campus
    2015 Start Dates Sep 14
    2016 Start Dates Feb 8, May 30, Sept 19
    University Pathways Macleay College

    • Bachelor of Business – graduates with at least a credit average can move into the second year of our Bachelor of Business

    University of Technology, Sydney

    • Bachelor of Business (City) – C10026
    • Bachelor of Business (Kuring-gai) – C10027

    University of Wollongong

    • Bachelor of Commerce

    Bond University

    • Bachelor of Business

     

    Unit Descriptions

    TRIMESTER 1
    Foundations of Marketing
    This unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.
    Business Communications
    This unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy with particular reference to the Australian context.
    Business Fundamentals
    This unit provides students with insight into what management does and how it works effectively within an organisation. Effective management happens at three levels within the organisation – successful organisational management, people management and self management. When all three align to plan, manage, lead and control, the organisation’s activity becomes focused on achieving the right objectives in the most appropriate way.
    Topics include:

    • Understanding and leading teams, as well as building self-awareness and management through personal profiling and emotional intelligence;
    • The environment in which the modern organisation operates and the key mandates for modern managers to keep their organisations sustainably competitive – such as leading change and leading a learning organisation;
    • Key elements of managing people in organisations, considering internal and external factors, the individual needs and company drivers.

     

    SPECIALIST SUBJECT 1: Introduction to Event Management
    This unit of study will enable students to develop events industry knowledge across different sectors including an understanding of the roles, organisations and associated industry bodies take with staging events. Students will also gain an understanding of the risks and strategies to manage and reduce the impacts associated with events including determining event milestones and control documents such as budgeting documents.

     

    TRIMESTER 2
    Business Research: Methodology
    This unit introduces students to the field of Marketing Research and how it is used in business to make better marketing and business decisions. The course follows the logic of the research process, the planning, collection and analysis of data relevant to marketing decision-making and the communication of results of this analysis to management. Students will develop an understanding of the scope of Marketing Research so that they may become effective buyers and users (rather than practitioners) of Marketing Research. Students will be provided with the knowledge and skills required to locate and evaluate relevant business and industry information sources and to brief, design and assess Marketing Research Projects undertaken in the commercial arena.
    Introduction to Business Accounting
    Students will be introduced to the manual and digital methods of recording financial transactions together with the use of financial data as a tool to measure and improve business performance. On completion of this module, students will be able to appraise the role of accountants and accounting information in business operations, apply accounting information in external and internal business decision making, demonstrate the analytical skills needed to interpret accounting information, prepare internal and external financial statements, and evaluate media-based basic business information. They will also have the ability and knowledge to prepare budgets and cash forecasts, and will be able to demonstrate an understanding of
    the fundamental ethical issues facing the accounting profession and the business context of accounting.
    Topics covered in this unit include:

    • The use of accounting information;
    • Recording accounting transactions and adjusting entries;
    • Preparation and interpretation of financial statements;
    • Financial statement analysis;
    • Budgeting and cash forecasting theory and practice, and cost/volume profit analysis;
    • Ethics and accounting.

     

    Entrepreneurship Project 1
    The Entrepreneurship Project (EP) at Macleay College is a unique opportunity for students to gain hands-on experience in developing a business idea and then successfully taking it to market by setting up and operating a business in Australia. The EP is taught as two consecutive units and are key units providing the integration and application of knowledge and skills
    learnt in other course units. Working in groups, students form a start-up business from conception to growth to completion. The EP involves students in the real activities of a business to deliver a profit to shareholders and value to customers.Through the EP students learn to build effective working relationships with team members. The EP teams are mentored by experienced Macleay College staff drawn from professionals with a track record of successful business leadership. The EP provides students with hands-on business experience which is highly valued by industry and is a significant factor in successful career paths. Entrepreneurship Project 1, the first of two units, encompasses the set-up and planning of the Business Enterprise. During this unit students will:

    • Form business groups and assume a roles within the business;
    • Generate business ideas;
    • Pitch entrepreneurial ideas and business concepts to investors and raise capital;
    • Establish a start-up business in compliance with Australian law;
    • Source, develop and package a business offering;
    • Develop a business and project plan for the business;
    • Develop an integrated marketing and communications plan (advertising, promotions, public relations, events, direct marketing, internet, social media, personal selling, mobile).

     

    SPECIALIST SUBJECT 2: Design, Innovation and Technology for Events
    Students will explore and design concepts for outdoor events and festivals as well as examining technological trends and current sustainability practices. Students will learn about the effective use of e-marketing, promotional and communication materials.

     

    TRIMESTER 3
    Strategic Management
    Strategy is a key part of business management located between goals and tactics. This unit provides students with models of strategy looking at why strategies succeed and fail and the processes of developing strategy. Coupled with strategy is business development, providing students with knowledge and skills such as expanding markets and new customers and analytics for strategy and growth.
    Business Law, Compliance and Governance
    This unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy covered over 12 weeks.
    Entrepreneurship Project 2
    Entrepreneurship Project 2, the second of the two key units, encompasses the deployment and completion of the Business Enterprise. Continuing with the teams formed in Unit One, the businesses are launched, grown, managed and finally closed down, and outcomes reported to shareholders. The final assessment takes place as an AGM where the team reports on their EP.
    During this unit students will:

    • Launch the business offering to the market;
    • Administer, manage and review the project using project management methodology;
    • Grow the business through sales;
    • Utilise e-commerce and e-marketing to drive business growth;
    • Manage business risks and change;
    • Work effectively as a team member to contribute to group business enterprise outcomes;
    • Implement self-management and team management techniques to drive team performance;
    • Deliver a positive return on capital, and declare dividends;
    • Meet the business return on capital objectives, and then liquidate the organisation by closing it down and returning the capital invested as a dividend; and
    • Conduct an Annual General Meeting and deliver an Annual Report to shareholders.

     

    Business Internship
    The aim of this unit is to encourage students to adopt a mature, informed and confident approach towards industry. Students will learn how planning, research, networking and preparation impacts on the initial job search and subsequent career progression. Students will undertake an internship with a workplace aligned with their areas of study and interests. A position description with key performance indicators is determined prior to the placement and an agreement is signed by the workplace, Macleay College and the student.
    The internship, and its corresponding unit of study, provides students with:

    • Exposure to and practical experience in their industry work environment
    • Connections with and mentoring by industry professionals
    • Professional development skills such as career planning, writing job applications and interview skills
    • Demonstrated ability to manage self-learning to meet workplace requirements
    • Job ready confidence and competence that leads to graduate employment success.

    The nature of internships will vary depending on the type of organisation and the nature of their business, however the outcomes outlined above will be consistent.

     

  • Course Fees

    Macleay College’s Diploma of Business Management specialising in Event Management is run over 12 months (three trimesters). Fees are charged on a per unit basis and there are 12 units to be completed for the diploma course. The 2015 tuition fee per unit is $2,200 and the 2016 tuition fee per unit is $2300. For a full breakdown on course fee please click here.

    The fees for this course can be paid in three different ways:

    1. FEE-HELP

    Macleay College is an approved higher education provider for FEE-HELP, the government loan scheme that assists eligible students to pay their tuition fees. To be eligible for FEE-HELP, you must:

    • be an Australian Citizen or hold a permanent humanitarian visa with approved residency for the duration of the course;
    • submit a completed Request for FEE-HELP Assistance Form;
    • not have already exceeded the FEE-HELP limit of $93,204 through previous study.

    2. Full Upfront Payments

    Full fee-paying students can pay upfront via Eftpos, Direct Deposit or Credit Card. The payment must be made by the Census Date of any particular trimester.

    3. Partial Upfront Payments

    You are welcome to pay a portion of your fees upfront and defer the remaining amount through FEE-HELP.

    Downloads

  • Entry Requirements

    At Macleay College we pride ourselves on the welcome, friendly service and the attention given to applicants and students. Our full-time student admissions staff are available to students for consultation on admissions questions including course details, studying and general questions.

    Who is eligible?

    Admission to Macleay College’s event manager courses in Sydney is open to:

    • Students currently sitting for or recently completed the Higher School Certificate or equivalent
    • Graduates who want to add a professional qualification to their degree; adding a business management course from a leading business management college to your resume can greatly enhance employability
    • Individuals looking for a change or re-orientation to their career: completing an event promoter course in Sydney could add unique, practical project management and marketing skills to your CV

    Make a booking with a consultant to discuss your options.

    Book a consultation Ask a question

  • Course Guide

    Please complete the form below to gain access to the Macleay College Course Guides.

    • This field is for validation purposes and should be left unchanged.

    Macleay Course Guide
    Please download your PDF file below.

    Download the Course Guide

Overview
Details
Course Fees
Entry Requirements
Course Guide

Your 12-month Event Management Diploma and a great job starts here

Study event management in Sydney or Melbourne, the sporting and entertainment hubs of the country! The larger-than-life world of event management has thousands of different jobs available. All the skills you need to succeed can be yours by enrolling in an event management course at Macleay College.

Career paths include:

  • Events Manager
  • Event Project Manager
  • Promotional Coordinator
  • Sponsorship Manager
  • Fundraising Executive
  • Conference and Event Manager
  • Corporate Events Manager
  • Marketing and Events Coordinator

What you will learn throughout the Event Management Course

Our Diploma of Business Management specialising in Event Management teaches you everything you need to know about producing, managing and marketing events. You’ll study practical subjects that teach you how to coordinate an event, assess risk and profitability, and develop an event concept from start to finish.

Get real-world experience

We’re big on bringing the working world into the classroom in event management courses as you’ll see with our Entrepreneur’s Project. Guided by a local events manager mentor, you’ll set up and run a real business while working in a team setting – an excellent way to gain true hands-on experience.

There’s no better way to put your study of event management to use than by practicing event design and concepts in a real industry environment. During the final trimester, you’ll take part in our internship placement program at an established company or business, meaning you’ll graduate with your own list of professional contacts. It’s also a great opportunity to apply all of the practical knowledge you’ve gained throughout the course.

It’s the most comprehensive way to become job-ready for the events industry within just one year, and it’s all right here at Macleay.

Course Code DipBusMgt
Course Duration 1 year Full-Time Equates to 3 days per week at Macleay College, 12 to 16 hours face to face with your teachers. 4 units per trimester.2 years Part-Time Equates to 1-2 days per week at Macleay College, 6 to 12 hours face to face with your teachers. 2-3 units per trimester.
Location Sydney Campus or Melbourne Campus
2015 Start Dates Sep 14
2016 Start Dates Feb 8, May 30, Sept 19
University Pathways Macleay College

  • Bachelor of Business – graduates with at least a credit average can move into the second year of our Bachelor of Business

University of Technology, Sydney

  • Bachelor of Business (City) – C10026
  • Bachelor of Business (Kuring-gai) – C10027

University of Wollongong

  • Bachelor of Commerce

Bond University

  • Bachelor of Business

 

Unit Descriptions

TRIMESTER 1
Foundations of Marketing
This unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.
Business Communications
This unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy with particular reference to the Australian context.
Business Fundamentals
This unit provides students with insight into what management does and how it works effectively within an organisation. Effective management happens at three levels within the organisation – successful organisational management, people management and self management. When all three align to plan, manage, lead and control, the organisation’s activity becomes focused on achieving the right objectives in the most appropriate way.
Topics include:

  • Understanding and leading teams, as well as building self-awareness and management through personal profiling and emotional intelligence;
  • The environment in which the modern organisation operates and the key mandates for modern managers to keep their organisations sustainably competitive – such as leading change and leading a learning organisation;
  • Key elements of managing people in organisations, considering internal and external factors, the individual needs and company drivers.

 

SPECIALIST SUBJECT 1: Introduction to Event Management
This unit of study will enable students to develop events industry knowledge across different sectors including an understanding of the roles, organisations and associated industry bodies take with staging events. Students will also gain an understanding of the risks and strategies to manage and reduce the impacts associated with events including determining event milestones and control documents such as budgeting documents.

 

TRIMESTER 2
Business Research: Methodology
This unit introduces students to the field of Marketing Research and how it is used in business to make better marketing and business decisions. The course follows the logic of the research process, the planning, collection and analysis of data relevant to marketing decision-making and the communication of results of this analysis to management. Students will develop an understanding of the scope of Marketing Research so that they may become effective buyers and users (rather than practitioners) of Marketing Research. Students will be provided with the knowledge and skills required to locate and evaluate relevant business and industry information sources and to brief, design and assess Marketing Research Projects undertaken in the commercial arena.
Introduction to Business Accounting
Students will be introduced to the manual and digital methods of recording financial transactions together with the use of financial data as a tool to measure and improve business performance. On completion of this module, students will be able to appraise the role of accountants and accounting information in business operations, apply accounting information in external and internal business decision making, demonstrate the analytical skills needed to interpret accounting information, prepare internal and external financial statements, and evaluate media-based basic business information. They will also have the ability and knowledge to prepare budgets and cash forecasts, and will be able to demonstrate an understanding of
the fundamental ethical issues facing the accounting profession and the business context of accounting.
Topics covered in this unit include:

  • The use of accounting information;
  • Recording accounting transactions and adjusting entries;
  • Preparation and interpretation of financial statements;
  • Financial statement analysis;
  • Budgeting and cash forecasting theory and practice, and cost/volume profit analysis;
  • Ethics and accounting.

 

Entrepreneurship Project 1
The Entrepreneurship Project (EP) at Macleay College is a unique opportunity for students to gain hands-on experience in developing a business idea and then successfully taking it to market by setting up and operating a business in Australia. The EP is taught as two consecutive units and are key units providing the integration and application of knowledge and skills
learnt in other course units. Working in groups, students form a start-up business from conception to growth to completion. The EP involves students in the real activities of a business to deliver a profit to shareholders and value to customers.Through the EP students learn to build effective working relationships with team members. The EP teams are mentored by experienced Macleay College staff drawn from professionals with a track record of successful business leadership. The EP provides students with hands-on business experience which is highly valued by industry and is a significant factor in successful career paths. Entrepreneurship Project 1, the first of two units, encompasses the set-up and planning of the Business Enterprise. During this unit students will:

  • Form business groups and assume a roles within the business;
  • Generate business ideas;
  • Pitch entrepreneurial ideas and business concepts to investors and raise capital;
  • Establish a start-up business in compliance with Australian law;
  • Source, develop and package a business offering;
  • Develop a business and project plan for the business;
  • Develop an integrated marketing and communications plan (advertising, promotions, public relations, events, direct marketing, internet, social media, personal selling, mobile).

 

SPECIALIST SUBJECT 2: Design, Innovation and Technology for Events
Students will explore and design concepts for outdoor events and festivals as well as examining technological trends and current sustainability practices. Students will learn about the effective use of e-marketing, promotional and communication materials.

 

TRIMESTER 3
Strategic Management
Strategy is a key part of business management located between goals and tactics. This unit provides students with models of strategy looking at why strategies succeed and fail and the processes of developing strategy. Coupled with strategy is business development, providing students with knowledge and skills such as expanding markets and new customers and analytics for strategy and growth.
Business Law, Compliance and Governance
This unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy covered over 12 weeks.
Entrepreneurship Project 2
Entrepreneurship Project 2, the second of the two key units, encompasses the deployment and completion of the Business Enterprise. Continuing with the teams formed in Unit One, the businesses are launched, grown, managed and finally closed down, and outcomes reported to shareholders. The final assessment takes place as an AGM where the team reports on their EP.
During this unit students will:

  • Launch the business offering to the market;
  • Administer, manage and review the project using project management methodology;
  • Grow the business through sales;
  • Utilise e-commerce and e-marketing to drive business growth;
  • Manage business risks and change;
  • Work effectively as a team member to contribute to group business enterprise outcomes;
  • Implement self-management and team management techniques to drive team performance;
  • Deliver a positive return on capital, and declare dividends;
  • Meet the business return on capital objectives, and then liquidate the organisation by closing it down and returning the capital invested as a dividend; and
  • Conduct an Annual General Meeting and deliver an Annual Report to shareholders.

 

Business Internship
The aim of this unit is to encourage students to adopt a mature, informed and confident approach towards industry. Students will learn how planning, research, networking and preparation impacts on the initial job search and subsequent career progression. Students will undertake an internship with a workplace aligned with their areas of study and interests. A position description with key performance indicators is determined prior to the placement and an agreement is signed by the workplace, Macleay College and the student.
The internship, and its corresponding unit of study, provides students with:

  • Exposure to and practical experience in their industry work environment
  • Connections with and mentoring by industry professionals
  • Professional development skills such as career planning, writing job applications and interview skills
  • Demonstrated ability to manage self-learning to meet workplace requirements
  • Job ready confidence and competence that leads to graduate employment success.

The nature of internships will vary depending on the type of organisation and the nature of their business, however the outcomes outlined above will be consistent.

 

Macleay College’s Diploma of Business Management specialising in Event Management is run over 12 months (three trimesters). Fees are charged on a per unit basis and there are 12 units to be completed for the diploma course. The 2015 tuition fee per unit is $2,200 and the 2016 tuition fee per unit is $2300. For a full breakdown on course fee please click here.

The fees for this course can be paid in three different ways:

1. FEE-HELP

Macleay College is an approved higher education provider for FEE-HELP, the government loan scheme that assists eligible students to pay their tuition fees. To be eligible for FEE-HELP, you must:

• be an Australian Citizen or hold a permanent humanitarian visa with approved residency for the duration of the course;
• submit a completed Request for FEE-HELP Assistance Form;
• not have already exceeded the FEE-HELP limit of $93,204 through previous study.

2. Full Upfront Payments

Full fee-paying students can pay upfront via Eftpos, Direct Deposit or Credit Card. The payment must be made by the Census Date of any particular trimester.

3. Partial Upfront Payments

You are welcome to pay a portion of your fees upfront and defer the remaining amount through FEE-HELP.

Downloads

At Macleay College we pride ourselves on the welcome, friendly service and the attention given to applicants and students. Our full-time student admissions staff are available to students for consultation on admissions questions including course details, studying and general questions.

Who is eligible?

Admission to Macleay College’s event manager courses in Sydney is open to:

  • Students currently sitting for or recently completed the Higher School Certificate or equivalent
  • Graduates who want to add a professional qualification to their degree; adding a business management course from a leading business management college to your resume can greatly enhance employability
  • Individuals looking for a change or re-orientation to their career: completing an event promoter course in Sydney could add unique, practical project management and marketing skills to your CV

Make a booking with a consultant to discuss your options.

Book a consultation Ask a question

Please complete the form below to gain access to the Macleay College Course Guides.

  • This field is for validation purposes and should be left unchanged.

Macleay Course Guide
Please download your PDF file below.

Download the Course Guide

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