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Our Diploma of Business Management specialising in Event Management teaches you everything you need to know about producing, managing and marketing events. You’ll study practical subjects that teach you how to coordinate an event, assess risk and profitability, and develop an event concept from start to finish.

We’re big on bringing the working world into the classroom in event management courses as you’ll see with our Business Enterprise Project. Guided by a mentor, you’ll set up and run a real business while working in a team setting – an excellent way to gain true hands-on experience.

There’s no better way to put your study of event management to use than by practicing event design and concepts in a real industry environment. During the final trimester, you’ll take part in our internship placement program at an established company or business, meaning you’ll graduate with your own list of professional contacts. It’s also a great opportunity to apply all of the practical knowledge you’ve gained throughout the course.

It’s the most comprehensive way to become job-ready for the events industry within just one year, and it’s all right here at Macleay College.

Students who successfully pass all subjects under the Diploma of Business Management can then articulate directly into the Bachelor of Business at Macleay College.


Course Features

  • Full Time
    1 Year
  • Part Time
    2 Years
  • International
    1 Year
  • Units
  • Internship
    84 HRS
  • Campus
  • ATAR
  • Fee Help
  • Evening Classes


FOUNDATIONS OF MARKETINGThis unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.
BUSINESS COMMUNICATIONSThis unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy, with particular reference to the Australian context.
BUSINESS FUNDAMENTALSEffective management happens at three levels within the organisation: organisational management, people management and self-management. When all three align to plan, manage, lead and control, the organisation’s activity becomes focused on achieving the right objectives in the most appropriate way. This unit provides students with an insight into what management does and how it works effectively within an organisation.
SPECIALIST SUBJECT 1: INTRODUCTION TO EVENT MANAGEMENTThis unit of study enables students to develop events industry knowledge across different sectors, including an understanding of the roles, organisations and associated industry bodies take when staging events. Students will also gain an understanding of the risks and strategies to manage and reduce the impacts associated with events including determining event milestones and control documents such as budgeting documents.


BUSINESS RESEARCH: METHODOLOGYThis unit introduces students to the field of marketing research and how it is used in business to make better marketing and business decisions. The course follows the logic of the research process, the planning, collection and analysis of data relevant to marketing decision-making and the communication of results of this analysis to management. Students will develop an understanding of the scope of marketing research so that they may become effective buyers and users (rather than practitioners) of marketing research.  Students will locate and evaluate relevant business and industry information sources to brief, design and assess Marketing Research Projects in the commercial arena.
INTRODUCTION TO BUSINESS ACCOUNTINGStudents will be introduced to the manual and digital methods of recording financial transactions together with the use of financial data as a tool to measure and improve business performance. On completion of this unit, students will be able to appraise the role of accountants and accounting information in business operations, apply accounting information in external and internal business decision making, demonstrate the analytical skills needed to interpret accounting information, prepare internal and external financial statements, and evaluate media-based basic business information. They will also have the ability and knowledge to prepare budgets and cash forecasts, and will be able to demonstrate an understanding of the fundamental ethical issues facing the accounting profession and the business context of accounting.
ENTREPRENEURSHIP PROJECT 1The Entrepreneurship Project encourages entrepreneurial behaviour through the introduction of the principles of entrepreneurship, the process of creativity and innovation, and the impact of this process on the success of new enterprise creation. On completion of this module students will have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired in will provide a strong foundation for both new product/service development and the launch of an entrepreneurial or corporate new venture.
SPECIALIST SUBJECT 2: DESIGN, INNOVATION AND TECHNOLOGY FOR EVENTSStudents will explore and design concepts for outdoor events and festivals as well as examining technological trends and current sustainability practices. Students will learn about the effective use of e-marketing, promotional and communication materials.


STRATEGIC MANAGEMENTStrategy is a key part of business management located between goals and tactics. This unit provides students with models of strategy looking at why strategies succeed and fail, and the processes of developing strategy. Coupled with strategy is business development, providing students with knowledge and skills such as expanding markets and new customers and analytics for strategy and growth.
BUSINESS LAW, COMPLIANCE AND GOVERNANCEThis unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy.
ENTREPRENEURSHIP PROJECT 2In recent years the high-profile success of young Australian entrepreneurs in building profitable business has been inspiring. Creating a new venture is a challenging task, one that requires specific knowledge as well as general business and entrepreneurial skills. The process of transforming creative ideas into commercially viable businesses continues to be a major challenge.  Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking and planning. Entrepreneurship Project 2 will expose students to the process of entrepreneurship and creativity.  This module is about learning by doing – applying entrepreneurial thinking to the development of viable business concepts. On completion, students will know how to develop and evaluate innovative, sustainable, investment-ready business ventures; and it’s even quite possible that some of these student-led ventures will spin out of the classroom and into the real world.
BUSINESS INTERNSHIPThe aim of this unit is to encourage students to adopt a mature, informed and confident approach towards industry. Students will learn how planning, research, networking and preparation impacts on the initial job search and subsequent career progression. Students will undertake an internship with a workplace aligned with their areas of study and interests.  A position description with key performance indicators is determined prior to the placement.




Per Unit


Per Unit Annual



$2,500 $30,000




Per Unit Annual Per Unit


$2,880 $34,560 $2,880


Study event management in Sydney or Melbourne, the sporting and entertainment hubs of the country! The larger-than-life world of event management has thousands of different jobs available. All the skills you need to succeed can be yours by enrolling in an event management course at Macleay College.

Career paths include:

  • Events Manager
  • Event Project Manager
  • Promotional Coordinator
  • Sponsorship Manager
  • Fundraising Executive
  • Conference and Event Manager
  • Corporate Events Manager
  • Marketing and Events Coordinator
Jane Hession

Dr Jane Hession


Jane is Head of the Business Faculty at Macleay College. She has extensive experience in the area of entrepreneurship, and a passion for encouraging students to explore their own entrepreneurial potential. Previously, Jane has taught at undergraduate and post-graduate levels, as well as working with community-based training programmes. Jane is a published author on the topic of female entrepreneurship, and is particularly interested in small firm growth, immigrant entrepreneurship and youth entrepreneurship. She previously worked as a business consultant for Tipperary North County Enterprise Boards in Ireland. Jane completed her Doctorate in 2013 and also holds a Masters of Business Studies in Entrepreneurship Management.