Jane is Head of the Business Faculty at Macleay College. She has extensive experience in the area of entrepreneurship, and a passion for encouraging students to explore their own entrepreneurial potential. Previously, Jane has taught at undergraduate and post-graduate levels, as well as working with community-based training programmes. Jane is a published author on the topic of female entrepreneurship, and is particularly interested in small firm growth, immigrant entrepreneurship and youth entrepreneurship. She previously worked as a business consultant for Tipperary North County Enterprise Boards in Ireland. Jane completed her Doctorate in 2013 and also holds a Masters of Business Studies in Entrepreneurship Management.
DIPLOMA OF MARKETING – Real Estatefind out more
The Certificate IV in Property Services (Real Estate) exposes you to the day-to-day working environment of an agency and teaches you the techniques needed to obtain listings and close sales, as well as appraise and market property. You will also learn about the legal and ethical requirements of property sales and property management. Importantly you will also learn how to establish and build ongoing relationships with clients.
The Certificate IV in Property Services (Real Estate) course is offered with the Diploma of Marketing which means you can get two qualifications in 12 months.
RTO CODE 7096
Full Time1 Year
Part Time2 Years
|FOUNDATIONS OF MARKETING
This unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.
This unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy with particular reference to the Australian context.
Effective management happens at three levels within the organisation –organisational management, people management and self-management. When all three align to plan, manage, lead and control, the organisation’s activity becomes focused on achieving the right objectives in the most appropriate way. This unit provides students with an insight into what management does and how it works effectively within an organisation.
|SALES AND NEGOTIATION
This unit provides students with an insight to various communication models and their value to salespeople and negotiators. Students will discuss strategies of influence and persuasion used by business negotiators to achieve agreement and compliance. At the end of this unit, students will understand the importance of effective communication in business.
This unit explores the world of the consumer and what motivates and influences them in the decision-making process. Understand what shapes these influences by looking at internal factors of perception, personality and attitudes, as well as the external factors of culture, social class, age and lifestyle.
|INTRODUCTION TO BUSINESS ACCOUNTING
Students will be introduced to the manual and digital methods of recording financial transactions together with the use of financial data as a tool to measure and improve business performance. On completion of this unit, students will be able to appraise the role of accountants and accounting information in business operations, apply accounting information in external and internal business decision making, demonstrate the analytical skills needed to interpret accounting information, prepare internal and external financial statements, and evaluate media-based basic business information. They will also have the ability and knowledge to prepare budgets and cash forecasts, and will be able to demonstrate an understanding of the fundamental ethical issues facing the accounting profession and the business context of accounting.
|ENTREPRENEURSHIP PROJECT 1
The Entrepreneurship Project encourages entrepreneurial behaviour through the introduction of the principles of entrepreneurship, the process of creativity and innovation, and the impact of this process on the success of new enterprise creation. On completion of this module students will have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired in will provide a strong foundation for both new product/service development and the launch of an entrepreneurial or corporate new venture.
|INTEGRATED MARKETING AND COMMUNICATIONS
This unit encompasses managing customer relationships that drive brand value through various channels. The unit looks at processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups. The unit content considers the coordination and integration of all marketing communication tools, avenues and sources within an organisation in order to maximise the impact on customers and stakeholders. The unit will consider internal and external communications, media planning and its coordination.
|BUSINESS RESEARCH: METHODOLOGY
This unit introduces students to the field of marketing research and how it is used in business to make better marketing and business decisions. The course follows the logic of the research process, the planning, collection and analysis of data relevant to marketing decision-making and the communication of results of this analysis to management. Students will develop an understanding of the scope of marketing research so that they may become effective buyers and users (rather than practitioners) of marketing research. Students will locate and evaluate relevant business and industry information sources to brief, design and assess Marketing Research Projects in the commercial arena.
|BUSINESS LAW, COMPLIANCE AND GOVERNANCE
This unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy.
|ENTREPRENEURSHIP PROJECT 2
In recent years the high-profile success of young Australian entrepreneurs in building profitable business has been inspiring. Creating a new venture is a challenging task, one that requires specific knowledge as well as general business and entrepreneurial skills. The process of transforming creative ideas into commercially viable businesses continues to be a major challenge. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking and planning. Entrepreneurship Project 2 will expose students to the process of entrepreneurship and creativity. This module is about learning by doing – applying entrepreneurial thinking to the development of viable business concepts. On completion, students will know how to develop and evaluate innovative, sustainable, investment-ready business ventures; and it’s even quite possible that some of these student-led ventures will spin out of the classroom and into the real world.
The aim of this unit is to encourage students to adopt a mature, informed and confident approach towards industry. Students will learn how planning, research, networking and preparation impacts on the initial job search and subsequent career progression. Students will undertake an internship with a workplace aligned with their areas of study and interests.
Units of Competency
|CPPDSM4007A||Identify legal and ethical requirements of property management to complete agency work|
|CPPDSM4008A||Identify legal and ethical requirements of property sales to complete agency work|
|CPPDSM4009B||Interpret legislation to complete agency work|
|CPPDSM4015B||Minimise agency and consumer risk|
|CPPDSM4080A||Work in the real estate industry|
|CPPDSM4005A||Establish and build client-agency relationships|
|CPPDSM4006A||Establish and manage agency trust accounts|
|CPPDSM4011A||List property for lease|
|CPPDSM4012A||List property for sale|
|CPPDSM4013A||Market property for lease|
|CPPDSM4014A||Market property for sale|
|CPPDSM4016A||Monitor and manage lease or tenancy agreement|
|CPPDSM4017A||Negotiate effectively in property transactions|
|CPPDSM4018A||Prepare and present property reports|
|CPPDSM4019A||Prepare for auction and complete sale|
|CPPDSM4020A||Present at tribunals|
|CPPDSM4022A||Sell and finalise the sale of property by private treaty|
|CPPDSM4049A||Implement maintenance plan for managed properties|
|BSBRKG304B||Maintain business records|
|BSBSMB406A||Manage small business finances|
|CPPDSM4056A||Manage conflict and disputes in the property industry|
|CPPDSM3019B||Communicate with clients as part of agency operations|
|Per Unit||Annual||Per Unit||
Gain a qualification with our real estate course while completing the Diploma of Marketing and start working in the industry after 12 months of study.
To make your mark in the real estate industry you’ll need all of the knowledge and skills covered in this 24 unit real estate & property management course.
On completion of the course students will be awarded the CPP40307 Certificate IV in Property Services (Real Estate) and be eligible to apply to NSW Fair Trading for their Real Estate licence in NSW.
Career paths include:
- Real Estate Sales Agent
- Buyers Agent
- Marketing Coordinator
- Property Manager
Dr Jane Hession
Originally from the UK, Jeremy has managed digital and social agencies across North America, the Middle East and Australia. Having worked most recently with Publicis Groupe and WPP Group for more than 11 years, he brings his diverse international experience to his own agency start-up. Where his team breath in technology and breathe out creativity.
Lisa Faye delivers the Business Fundamentals unit and is Macleay College’s Events Manager. Lisa comes from a business, marketing and events background having successfully managed the venues at the Australian National Maritime Museum and State Library of NSW. As a qualified Language, Literacy and Numeracy specialist in Adult Education, last year Lisa completed her post graduate studies with a Master of Education from UTS, Sydney. She is passionate about teaching and learning through the use of games and technology, and has worked with Macleay for five years.
Bruce Kirchner teaches Business Law. Bruce has extensive experience in both the public and private sectors. Upon obtaining his legal qualifications, Bruce held the positions of: research officer with the Attorney General’s Department, instructing solicitor with the Office of the Director of Public Prosecutions, and Chamber Magistrate. Following his departure from the public sector, Bruce entered private practice and became a principal in a firm of solicitors. Bruce joined the education sector some 20 years ago. He has lectured in business law in both the public and private sectors. Bruce joined the thriving Macleay College some 9 years ago.
Dr Manny Aston
Dr Manny Aston teaches the consumer psychology, marketing and creativity units at Macleay College. He is also the Business Internship Co-ordinator, having over 25 years of teaching experience in secondary schools, universities, TAFE and private colleges. He holds degrees at Bachelors, Masters and Doctoral levels. With a background in film and television, Manny is also a published playwright and author of numerous creative and academic texts. His book Study Right has become one of Australia’s best selling ‘How to Study’ guides. He continues to contribute to various mainstream and academic publications. Manny has been at Macleay for over ten years
Amy is the Director of ADM Communications and a professional member of the PRIA, offering over 15 years experience in the PR Industry across consumer and business markets. Amy has worked with London and Sydney PR Agencies on high profile accounts for Guinness, Vodafone, Heinz, Triumph, Everywoman.com, Garvan Medical Institute, Maybelline NYC (and for clients in food & wine, fashion, motoring, travel, health and the arts). Amy is the founder of an online community network launched in 2012, integrating business entrepreneur skills in business development, digital content and community engagement. Amy is a degree qualified educator with a Masters of Communication Management. A regular lecturer at Macleay for over 7 years, Amy will be teaching public relations subjects.