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Our Diploma of Business Management specialising in Sports Business will help you fulfil your passion for sports by teaching you about sports management, including club and team administration, broadcasting, merchandising, sports marketing, and much more. You will also learn about human resources, player management, marketing and promotion, and how to run events.

Highlights of the course include the Entrepreneurship Project that is guided by a mentor and designed to give you the practical experience of running a business, while working in a team setting.

We’ll also ensure you gain hands-on work experience and exposure to professional contacts through our internship placement program – meaning you will have one foot in the door of the working world before graduation.

Study a sports business course at Macleay College, and you’ll be job-ready for the sport industry within just one year.

Students who successfully pass all subjects under the Diploma of Business Management can then articulate directly into the Bachelor of Business at Macleay College.


Course Features

  • Full Time
    1 Year
  • Part Time
    2 Years
  • International
    1 Year
  • Units
  • Internship
    84 HRS
  • Campus
  • ATAR
  • Fee Help
  • Evening Classes


FOUNDATIONS OF MARKETINGThis unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.
BUSINESS COMMUNICATIONSThis unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy with particular reference to the Australian context.
BUSINESS FUNDAMENTALSEffective management happens at three levels within the organisation –organisational management, people management and self-management. When all three align to plan, manage, lead and control, the organisation’s activity becomes focused on achieving the right objectives in the most appropriate way. This unit provides students with an insight into what management does and how it works effectively within an organisation.
SPECIALIST SUBJECT 1: INTRODUCTION TO THE SPORTS INDUSTRYThis unit examines the relationship of sport with society, business and the government. It provides an overview of the various levels and types of sporting organisations involved in Australian sport as well as analysing the role of sport in a contemporary society. At the end of the unit, students will be able to evaluate the future development of sport businesses and associations.


BUSINESS RESEARCH: METHODOLOGYThis unit introduces students to the field of marketing research and how it is used in business to make better marketing and business decisions. The course follows the logic of the research process, the planning, collection and analysis of data relevant to marketing decision-making and the communication of results of this analysis to management. Students will develop an understanding of the scope of marketing research so that they may become effective buyers and users (rather than practitioners) of marketing research.  Students will locate and evaluate relevant business and industry information sources to brief, design and assess Marketing Research Projects in the commercial arena.
INTRODUCTION TO BUSINESS ACCOUNTINGStudents will be introduced to the manual and digital methods of recording financial transactions together with the use of financial data as a tool to measure and improve business performance. On completion of this unit, students will be able to appraise the role of accountants and accounting information in business operations, apply accounting information in external and internal business decision making, demonstrate the analytical skills needed to interpret accounting information, prepare internal and external financial statements, and evaluate media-based basic business information. They will also have the ability and knowledge to prepare budgets and cash forecasts, and will be able to demonstrate an understanding of the fundamental ethical issues facing the accounting profession and the business context of accounting.
ENTREPRENEURSHIP PROJECT 1The Entrepreneurship Project encourages entrepreneurial behaviour through the introduction of the principles of entrepreneurship, the process of creativity and innovation, and the impact of this process on the success of new enterprise creation. On completion of this module students will have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired in will provide a strong foundation for both new product/service development and the launch of an entrepreneurial or corporate new venture.
SPECIALIST SUBJECT 2: SPORTS MANAGEMENTStudents will examine and discuss the various stakeholders that constitute sports associations and organisations. This includes identifying the different governance and policy mechanisms used in the sports industry as well as evaluating the role of governance and policy in the provision of sport services and corporate relations.


STRATEGIC MANAGEMENTStrategy is a key part of business management located between goals and tactics. This unit provides students with models of strategy looking at why strategies succeed and fail, and the processes of developing strategy. Coupled with strategy is business development, providing students with knowledge and skills such as expanding markets and new customers and analytics for strategy and growth.
BUSINESS LAW, COMPLIANCE AND GOVERNANCEThis unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy.
ENTREPRENEURSHIP PROJECT 2In recent years the high-profile success of young Australian entrepreneurs in building profitable business has been inspiring. Creating a new venture is a challenging task, one that requires specific knowledge as well as general business and entrepreneurial skills. The process of transforming creative ideas into commercially viable businesses continues to be a major challenge. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking and planning. Entrepreneurship Project 2 will expose students to the process of entrepreneurship and creativity. This module is about learning by doing – applying entrepreneurial thinking to the development of viable business concepts. On completion, students will know how to develop and evaluate innovative, sustainable, investment-ready business ventures; and it’s even quite possible that some of these student-led ventures will spin out of the classroom and into the real world.
BUSINESS INTERNSHIPThe aim of this unit is to encourage students to adopt a mature, informed and confident approach towards industry. Students will learn how planning, research, networking and preparation impacts on the initial job search and subsequent career progression. Students will undertake an internship with a workplace aligned with their areas of study and interests.  A position description with key performance indicators is determined prior to the placement.




Per Unit

Annual Per Unit



$28,800 $2,500





Per Unit

Annual Per Unit



$34,560 $2,880


Get a job in the sports management industry after just 12 months of studying at Macleay College.

Career paths include:

  • Sports Marketer
  • Event Promoter
  • Sponsorship Manager
  • Sports Agent
  • Match Day official
  • Competition Manager
Joe Hughes

Joe Hughes


Joe has been working in the sports industry for the last 15 years working across some of the biggest sporting names and teams in the country. He has worked in Sports Marketing across the Cronulla Sharks Rugby League team and Central Coast Mariners, together with promoting a large number of sporting events including the Sydney Festival of Football (which included the Blackburn Rovers) and the Jeff Fenech v Azumah Nelson boxing fight. He has leveraged sponsorships with boxers Sugar Ray Leonard and Anthony Mundine (X-Box), former Australian Cricketers, Shane Warne (Advanced Hair) and Brett Lee (Disney India), seven times World Surfing Champion, Layne Beachley (Landcare Australia), Olympic silver medalist, James Magnussen (Jac5 Underwear) and the West Indies Cricket team (Flinders Lane clothing label). Joe teaches Sports Business in Sydney.