DIPLOMA OF BUSINESS MANAGEMENT – Travel & Tourism

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Our Diploma of Business Management specialising in Travel and Tourism covers all the practical skills needed to land a great job in the travel and tourism industry. You’ll learn about the current and future direction of tourism, the laws that affect the industry, the A to Z of codes used in airline reservations, ticketing, eco- and specialist tourism, visit a local travel consultant or a major tour operator and learn about how a travel agency operates.

Our travel and tourism students don’t just study travel, they get hands-on experience within the industry. The travel and tourism course also includes a Business Enterprise Project that’s guided by a mentor, and is designed to give you the practical experience of running a business while working in a team setting.

During the final trimester of the travel and tourism course you will put your knowledge into practice through an internship placement program where you’ll gain hands-on work experience, exposure to professional contacts and get one step closer to a job before you’ve even graduated.

It’s uniquely designed to have you job-ready with all the skills employers look for, and it’s all right here at Macleay College.

Students who successfully pass all subjects under the Diploma of Business Management can then articulate directly into the Bachelor of Business at Macleay College.

CRICOS CODE 061395D

Course Features

  • Full Time
    1 Year
  • Part Time
    2 Years
  • International
    1 Year
  • Units
    12
  • Internship
    84 HRS
  • Campus
    MelbourneSydney
  • ATAR
    N/A
  • Fee Help
    yes
  • IELTS
    6.0
  • Evening Classes
    yes

UNIT DESCRIPTIONS

TRIMESTER 1
Foundations of Marketing
This unit introduces marketing both as an organisational philosophy and as a set of strategic actions taken to achieve business goals. Students will develop an understanding of the tools and techniques marketers use in pursuit of their objectives and come to appreciate the positive role that marketing plays in our modern, free-enterprise society.
Business Communications
This unit provides students with a broad overview of the business sector. It combines the knowledge of skills of business communication with a broad overview of business and the economy. Business communications encompasses the business context and looks at effective meeting management, presentation skills, job seeking and interview skills, and report writing. This unit also introduces students to fundamental economic concepts and the various sectors of an economy with particular reference to the Australian context.
Business Fundamentals
Effective management happens at three levels within the organisation –organisational management, people management and self-management. When all three align to plan, manage, lead and control, the organisation’s activity becomes focused on achieving the right objectives in the most appropriate way. This unit provides students with an insight into what management does and how it works effectively within an organisation.
Specialisation Unit 1: Introduction to Travel and Tourism
This unit of study will provide students with the foundation knowledge and understanding of tourism. It analyses the organisations, structures, functions, resources and inter-relationships of the tourism ecosystem. Students will participate in discussions and activities that identify social, cultural, political, economic and environmental influences on tourists, and the impacts of tourism. As a global industry, the unit will use case studies from Australian and international destinations.

 

TRIMESTER 2
Business Research: Methodology
This unit introduces students to the field of marketing research and how it is used in business to make better marketing and business decisions. The course follows the logic of the research process, the planning, collection and analysis of data relevant to marketing decision-making and the communication of results of this analysis to management. Students will develop an understanding of the scope of marketing research so that they may become effective buyers and users (rather than practitioners) of marketing research.  Students will locate and evaluate relevant business and industry information sources to brief, design and assess Marketing Research Projects in the commercial arena.
Introduction to Business Accounting
Students will be introduced to the manual and digital methods of recording financial transactions together with the use of financial data as a tool to measure and improve business performance. On completion of this unit, students will be able to appraise the role of accountants and accounting information in business operations, apply accounting information in external and internal business decision making, demonstrate the analytical skills needed to interpret accounting information, prepare internal and external financial statements, and evaluate media-based basic business information. They will also have the ability and knowledge to prepare budgets and cash forecasts, and will be able to demonstrate an understanding of the fundamental ethical issues facing the accounting profession and the business context of accounting.
Entrepreneurship Project 1
The Entrepreneurship Project encourages entrepreneurial behaviour through the introduction of the principles of entrepreneurship, the process of creativity and innovation, and the impact of this process on the success of new enterprise creation. On completion of this module students will have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired in will provide a strong foundation for both new product/service development and the launch of an entrepreneurial or corporate new venture.
Specialisation Unit 2: Tourism Services, Distribution and Technology
This unit of study examines the electronic distribution and marketing of travel and tourism services. It provides an overview of the airline reservation systems and the travel agency network and then considers the responsibilities and activities of national, state and regional tourism authorities. Finally the unit examines and evaluates the independent online marketing of services and attractions.

 

TRIMESTER 3
Strategic Management
Strategy is a key part of business management located between goals and tactics. This unit provides students with models of strategy looking at why strategies succeed and fail, and the processes of developing strategy. Coupled with strategy is business development, providing students with knowledge and skills such as expanding markets and new customers and analytics for strategy and growth.
Business Law, Compliance & Governance
This unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of business entities, principal business law topics of contracts, insurance, the workplace, the consumer, conventional and new commercial practices and privacy.
Entrepreneurship Project 2
In recent years the high-profile success of young Australian entrepreneurs in building profitable business has been inspiring. Creating a new venture is a challenging task, one that requires specific knowledge as well as general business and entrepreneurial skills. The process of transforming creative ideas into commercially viable businesses continues to be a major challenge.  Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking and planning. Entrepreneurship Project 2 will expose students to the process of entrepreneurship and creativity.  This module is about learning by doing – applying entrepreneurial thinking to the development of viable business concepts. On completion, students will know how to develop and evaluate innovative, sustainable, investment-ready business ventures; and it’s even quite possible that some of these student-led ventures will spin out of the classroom and into the real world.
Business Internship
The aim of this unit is to encourage students to adopt a mature, informed and confident approach towards industry. Students will learn how planning, research, networking and preparation impacts on the initial job search and subsequent career progression. Students will undertake an internship with a workplace aligned with their areas of study and interests.  A position description with key performance indicators is determined prior to the placement.

DOMESTIC STUDENTS

2017

2018

Per Unit

Annual Per Unit

Annual

$2,400 $28,800 $2,500

$30,000

INTERNATIONAL STUDENTS

2017

2018
Per Unit Annual Per Unit

Annual

$2,880 $34,560 $2,880

$34,560

Study a travel & tourism course at Macleay College in Sydney or Melbourne, and you’ll be ready for take-off in this exciting field after only 12 months of study.

Career paths include:

  • Travel Consultant
  • Tour Operator
  • Travel Account Executive
  • Airline Reservations Operator
  • Destination Manager
Pam Braithwaite

Pamela Braithwaite

MELBOURNE

Pam teaches the Introduction to Tourism unit and has been in the travel industry since 1980 starting with the Flight Centre Group as a consultant at Chadstone. 15 Years later having opened and managed a number of FCI offices and having achieved a number of office and individual sales awards she moved into other travel fields which included Corporate and Event Travel. She has been teaching for the past 4 years at Kangan Tafe, William Angliss Institute and Martin College. Pam is still an agent for MTA Travel, ensuring students get information current and relevant to today’s travel environment.

Fran Cumming

Fran Cumming

SYDNEY

Fran Cumming has been teaching Travel & Tourism at Macleay College for 10 years. Fran was born with “travel” in her DNA – her parents moved to London when she was young and so before she was 10 she had seen much of Europe and America.  Travelling was never far from her mind so her career choice was obvious. Fran was involved in the setting up of new retail agencies as well as tourism wholesalers in Sydney, including Contiki Holidays. She managed Ski Travel Companies for many years before deciding to “share the passion and knowledge” by teaching the travel professionals of the future!